GRIPS CUSTOMERS & RESEARCH PARTNERS
HOFT, the Nasdaq-listed entity Hooker Furnishings Corporation (NASDAQ: HOFT), shows a highly concentrated in-store footprint according to Grips Intelligence data covering January 1 to August 31, 2026, with homedepot.com accounting for 99.9% of tracked revenue. The average product price across the period sits at $100.32, with pricing climbing 3.0% overall and reaching $104.10 in the most recent month tracked, a 4.0% month-over-month decline from the prior period. Revenue momentum has been volatile, rebounding 36.1% month-over-month in the latest reading while remaining down 22.8% across the June to August 2026 timeseries window. Top-selling items skew toward higher-priced tickets, including a 96 in. black aluminum in-ground fence line post kit at $211.78 and a line post kit at $170.48, both well above the brand's blended average price. The combination of a single dominant retail channel and a wide price spread between the blended average and best-selling SKUs suggests performance is tightly linked to assortment mix at one retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HOFT on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HOFT.
BY REVIEW COUNT
Across 4.3K ratings on 1 channel, HOFT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$170.48
Price
$122K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis