GRIPS CUSTOMERS & RESEARCH PARTNERS
HOFT, the Nasdaq-listed Hooker Furnishings Corporation (NASDAQ: HOFT), shows a highly concentrated in-store footprint according to Grips Intelligence data tracked from January 1 to September 30, 2026, with homedepot.com accounting for 99.9% of tracked revenue share. The average product price across the period sits at $101.75, while the most recent monthly reading climbed 1.4% to $105.51, even as pricing overall slipped 2.6% across the tracked window. Revenue momentum has been softer, falling 10.4% over the period and dropping a sharper 34.2% month over month in the latest reading. Top-performing items skew toward higher price points, including a $212.23 aluminum in-ground fence line post kit and a $170.48 black aluminum deck fence line post kit. The combination of a single dominant channel, premium-priced leading SKUs and decelerating revenue makes HOFT a brand worth watching for channel diversification in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for HOFT on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HOFT.
BY REVIEW COUNT
Across 4.17K ratings on 1 channel, HOFT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$170.48
Price
$99K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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