GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, HOFT generated nearly all of its revenue through homedepot.com, which accounted for 99.6% of its retailer revenue share between January and May 2026. The brand's average product price during this period stood at $96.46, reflecting a steady positioning in the mid-range segment. Notably, HOFT experienced strong momentum with revenue growing 62.7% over the tracked timeseries period from March to May 2026. Average pricing also trended upward, increasing 1.8% over the same window, suggesting both rising demand and pricing confidence for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 63% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HOFT on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for HOFT.
BY REVIEW COUNT
Across 3.5K ratings on 1 retailer, HOFT averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 3.5K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$165.07
Price
$79K
Revenue
$139.24
Price
$55K
Revenue