GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards and The Home Depot from January 1 to August 31, 2026 shows Ultra Protect maintaining a premium average selling price of $109.60. Menards accounts for the clear majority of brand revenue at 66.3%, with The Home Depot contributing the remaining 33.7%, leaving performance heavily concentrated in a single retail partner. Momentum turned positive over the summer, with revenue up 6.9% month over month in the most recent period and 2.7% higher across the June–August window. Pricing moved in the opposite direction, easing 1.5% over the same stretch to a latest monthly average of $110.73, a 0.7% decline versus the prior month. Taken together, the Grips Intelligence figures suggest Ultra Protect is trading modest price softness for incremental volume gains while remaining dependent on Menards for two-thirds of its tracked sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ultra Protect on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Protect.
BY REVENUE
Ultra Protect sells 34% online and 66% offline. Online runs through 1 channel; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 6.3K ratings on 2 channels, Ultra Protect averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 6.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis