GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Ultra Protect posted strong in-store performance between January 1 and June 30, 2026, across Menards and Home Depot channels, with total revenue growing 17.2% over the period. Its average product price reached $108.13, climbing 7.3% overall as pricing edged up 1.2% month-over-month to $112.25 in the most recent period. Menards.com dominated the channel mix at 70.1% of revenue, while Homedepot.com accounted for the remaining 29.9%. This share concentration suggests the brand's momentum is heavily anchored to a single retail partner, an important consideration for future distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ultra Protect on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Protect.
BY REVENUE
Ultra Protect sells 30% online and 70% offline. Online runs through 1 channel; offline through 1. Online share has moved from 21% in Feb to 37% in Jun.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 5.4K ratings on 2 channels, Ultra Protect averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 5.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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