GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ultra Protect generated a 29.2% revenue increase over the March to May 2026 period, signaling strong momentum heading into the summer season. The brand's average product price stands at $107.23, with a 6.0% upward trend in pricing observed during the same timeframe. Retailer distribution is heavily concentrated, with Menards commanding 72.0% of Ultra Protect's revenue share compared to Home Depot's 28.0% across the January to May 2026 tracking period. The most recent month-over-month revenue growth of 14.3% suggests accelerating demand, complemented by a 5.7% average price increase that points to strong consumer willingness to pay. These dynamics position Ultra Protect as a brand gaining significant traction across major home improvement retailers in 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ultra Protect on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Ultra Protect.
BY REVENUE
Ultra Protect sells 28% online and 72% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 25% in Jan to 38% in May.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 4.76K ratings on 2 retailers, Ultra Protect averages 4.1★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.1
/ 5
From 4.76K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE