GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Menards and The Home Depot, Ultra Protect maintains a concentrated two-retailer footprint. Menards accounts for the clear majority of year-to-date revenue at 63.2%, with The Home Depot contributing the remaining 36.8%. Momentum has been positive through the most recent quarter, with revenue up 3.7% month over month and 10.9% overall since the start of the July–September tracking window. Pricing has trended upward in parallel, with the average selling price reaching $114.12 in the latest month, a 3.1% monthly increase and 2.3% above the quarter's starting point. That sits above the brand's year-to-date average price of $111.28, suggesting a gradual shift toward higher-value transactions rather than discount-driven volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ultra Protect on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Protect.
BY REVENUE
Ultra Protect sells 37% online and 63% offline. Online runs through 1 channel; offline through 1.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 6.1K ratings on 2 channels, Ultra Protect averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 6.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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