GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Menards from January 1 to September 30, 2026 shows Hy-Lite, which is owned by privately held SJR Block, LLC, generating 73.7% of its year-to-date revenue through homedepot.com, with the remaining 26.3% coming from menards.com. That concentration leaves the brand heavily dependent on a single retail relationship for the bulk of its sales. Momentum has softened recently, with revenue falling 12.1% month over month and declining 14.1% across the third-quarter window. Pricing has moved in the same direction, as the average price slipped 5.2% month over month to $91.27 and is down 12.9% over the tracked period. Against a year-to-date average product price of $110.97, the recent dip suggests a shift toward lower-priced units or heavier promotional activity.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Hy-Lite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Hy-Lite.
BY REVENUE
Hy-Lite sells 73% online and 27% offline. Online runs through 1 channel; offline through 1. Online share has moved from 79% in May to 66% in Sep.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 5.8K ratings on 2 channels, Hy-Lite averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 5.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$251.00
Price
$83K
Revenue
$506.00
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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