GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across four major retailers, Flood demonstrated strong momentum with overall revenue growth of 28.4% over the tracked period. Home Depot commands the largest share of Flood's online revenue at 43.3%, followed by Amazon at 28.2% and Ace Hardware at 22.8%, while Lowe's trails significantly at just 5.8%. The brand's average product price rose 9.6% over the period to $22.75, signaling either a shift toward premium offerings or successful pricing adjustments. Notably, Flood's revenue distribution is relatively concentrated, with the top two retailers—Home Depot and Amazon—accounting for over 71% of total online sales. This pricing and channel data suggests Flood maintains a solid digital shelf presence in the home improvement e-commerce space, with particular strength at Home Depot.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Flood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Flood.
