Flood

Flood Market Overview

Grips Intelligence in-store data tracked Flood across four retail channels — Home Depot, Ace Hardware, Amazon, and Lowe's — from January 1 to August 31, 2026. Home Depot dominates the brand's sales mix at 55.5% of year-to-date revenue, followed by Ace Hardware at 19.2%, Amazon at 15.7%, and Lowe's at 9.7%. The brand's average product price sits at $25.99, though realized pricing slipped 4.6% over the summer months to $24.57 in the latest period. That softening coincided with a revenue decline of 11.1% across the June–August window, including a 4.1% month-over-month drop in the most recent month. The combination of falling prices and shrinking revenue suggests promotional pressure rather than volume-driven growth, with Flood's heavy reliance on a single retailer amplifying its exposure to shifts in that channel.