GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Flood generated the majority of its revenue through homedepot.com, which accounted for 59.2% of total revenue share during Q1 2026 (January–March), followed by Amazon at 19.7% and acehardware.com at 17.1% across four tracked retailers. The brand's average product price stood at $24.25 during the period, with pricing trends showing a notable 33.9% increase over the quarter. Flood's overall revenue experienced significant growth of 176.1% across the analyzed timeframe, signaling strong demand momentum heading into the spring season. Lowes.com represented just 3.9% of Flood's revenue share, suggesting a considerably smaller footprint compared to its presence at Home Depot and Ace Hardware. These insights highlight Flood's heavy reliance on Home Depot as its dominant sales channel, making it a critical partner for the brand's retail strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 176% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 34% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Flood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Flood.
BY REVENUE
