GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Flood generated the majority of its revenue through homedepot.com, which accounted for 57.6% of total revenue share between January and April 2026 across four tracked retailers. Amazon followed as the second-largest channel at 20.0%, with acehardware.com close behind at 18.3%, while lowes.com trailed significantly at just 4.1%. The brand's average product price during this period stood at $24.54, reflecting a 10.6% overall increase in average pricing over the tracked timeframe. Notably, Flood experienced impressive revenue growth of 155.8% over the observed period, signaling strong momentum across its retail distribution network. These insights position Flood as a brand with concentrated retail dependence on Home Depot but growing traction across multiple home improvement channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 152% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Flood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Flood.
BY REVENUE
Flood sells 78% online and 22% offline. Online runs through 2 retailers; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 373K ratings on 4 retailers, Flood averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 373K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
