GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data for January 1 to September 30, 2026 shows Flood — a brand within the privately held Pittsburgh Paints Co. portfolio — generating just over half of its revenue through homedepot.com at 51.3%, with acehardware.com (20.5%), Amazon (16.6%) and lowes.com (11.7%) splitting the remainder across the four tracked channels. The brand's average product price sits at $25.42 year to date, though pricing has been trending lower, easing 7.0% across the July-to-September window to $24.01 in the latest month. Revenue has followed a similar path, slipping 1.5% month over month and 6.3% over the same quarterly period. Price points span a wide range, from sub-$13 32-oz conditioners at Lowe's to $143 five-gallon exterior stain units at Home Depot. The combination of softening average prices and declining revenue suggests discounting has yet to offset volume pressure in the brand's largest retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Flood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flood.
BY REVENUE
Flood sells 73% online and 27% offline. Online runs through 3 channels; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 428K ratings on 4 channels, Flood averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 428K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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