GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data covering January 1 to June 30, 2026 across Amazon, acehardware.com, and lowes.com, Flitz is an American family-owned small business based in Waterford, Wisconsin, meaning no public stock ticker applies. The brand's in-store sales are heavily concentrated on Amazon, which commands an 86.7% revenue share, followed distantly by acehardware.com at 7.6% and lowes.com at 5.4%. During the April 1 to June 30, 2026 tracking window, overall revenue declined 5.5%, including a 6.7% month-over-month drop, signaling recent softening in demand. Notably, the average product price rose 6.2% over the period to $17.60, up 2.3% versus the prior month, suggesting pricing power even amid the revenue pullback. Together, these Grips Intelligence datapoints highlight both Flitz's strong Amazon dependence and a divergence between rising prices and slowing sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Flitz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flitz.
BY REVENUE
Flitz sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 479K ratings on 3 channels, Flitz averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 479K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.66
Price
$8.3K
Revenue
$34.48
Price
$3.52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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