GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Flitz generated the vast majority of its revenue through Amazon, which accounted for 90.1% of its total revenue share between January and May 2026, followed by acehardware.com at 6.8% and lowes.com at 2.8%. The brand's average product price stood at $16.24 across all tracked retailers during this period. Flitz demonstrated steady growth momentum, with overall revenue increasing 4.8% and average prices rising 4.6% over the measured trend period. Among its top-selling products on Amazon, individual item prices ranged from $11.33 to $27.95, indicating a diverse pricing strategy across its lineup. This data highlights Flitz's heavy reliance on Amazon as its dominant sales channel while maintaining a modest but consistent growth trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Flitz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Flitz.
BY REVENUE
Flitz sells 93% online and 7% offline. Online runs through 2 retailers; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 498K ratings on 3 retailers, Flitz averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 498K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$11.33
Price
$345K
Revenue
$19.63
Price
$159K
Revenue
