GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, lowes.com, and acehardware.com, Flitz shows a heavily concentrated channel mix. Amazon alone accounts for 84.0% of year-to-date revenue, with lowes.com at 9.1% and acehardware.com trailing at 6.9%, leaving the brand highly dependent on a single marketplace. The average product price sits at $16.91, though pricing has softened 5.5% over the tracked period to $16.66 in the latest month, a 2.4% month-over-month uptick. Revenue has declined 7.2% overall across the period, even as the most recent month posted 3.9% growth versus the prior month. That combination of easing prices and a late-period revenue rebound suggests stabilization, but the narrow channel base remains the key structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Flitz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flitz.
BY REVENUE
Flitz sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 377K ratings on 3 channels, Flitz averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 377K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.66
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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