GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Lowes.com and HomeDepot.com, Giraffe Tools remains overwhelmingly concentrated on a single channel, with Amazon accounting for 93.8% of year-to-date revenue. The remaining demand is split between Lowes.com at 4.4% and HomeDepot.com at just 1.8%, leaving the brand with limited diversification outside the marketplace. The average product price sits at $101.12 year-to-date, though pricing has softened to $93.12 in the most recent month, a 3.0% monthly decline and a 9.0% drop across the tracked period. Revenue has moved in the same direction, falling 21.9% month-over-month and 38.6% overall during the July-to-September window. Taken together, the figures point to a brand facing simultaneous price erosion and volume contraction while depending on one dominant channel for nearly all of its sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Giraffe Tools on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Giraffe Tools.
BY REVIEW COUNT
Across 1.38M ratings on 3 channels, Giraffe Tools averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.38M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$190.84
Price
$68K
Revenue
$672.20
Price
$50K
Revenue
$179.94
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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