GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, FILL-RITE — a brand under The Gorman-Rupp Company (NYSE: GRC) — posted an average product price of $174.38 across in-store data tracked from January 1 to September 30, 2026 on Amazon, homedepot.com and lowes.com. Amazon dominates the brand's revenue mix at 81.6% share, with homedepot.com contributing 13.5% and lowes.com trailing at 4.1%. Momentum has weakened over the July–September window, as revenue fell 19.2% month-over-month and is down 33.7% across the tracked period. Pricing has softened in parallel, with the average price slipping to $146.71, a 13.8% monthly decline and a 19.5% drop overall. The combination of falling volume and compressing average prices suggests discounting has yet to stabilize demand, leaving Amazon's concentration a key risk to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for FILL-RITE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for FILL-RITE.
BY REVIEW COUNT
Across 46K ratings on 3 channels, FILL-RITE averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,279.99
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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