GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Menards, Ace Hardware, Lowe's and Amazon, Fernco — a privately held brand of Fernco, Inc. — generates the bulk of its revenue through home improvement and hardware retail rather than marketplaces. Menards leads with a 37.9% revenue share, followed closely by Ace Hardware at 30.8% and Lowe's at 29.2%, while Amazon accounts for just 1.4%. The brand's average product price sits at $7.90, reflecting a high-volume, low-ticket assortment. Momentum has softened recently, with revenue down 16.5% month over month and 23.1% overall across the May–July 2026 window. Average selling price has also drifted lower, slipping 1.2% month over month to $7.77 and 2.2% across the period, suggesting mild pricing or mix pressure at retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fernco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fernco.
BY REVIEW COUNT
Across 151K ratings on 4 channels, Fernco averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 151K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.59
Price
$446K
Revenue
$9.99
Price
$168K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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