GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to September 30, 2026, FANMATS, a brand under Franklin, Tennessee–based Logo Brands, shows a heavily concentrated channel mix. Amazon accounts for 87.7% of year-to-date revenue, while lowes.com contributes the remaining 12.0%, leaving the brand's performance closely tied to a single dominant retail channel. Revenue has climbed 31.3% over the tracked period, including a 19.0% month-over-month gain in the most recent period measured. That growth has come alongside pricing pressure, with the average selling price falling 24.4% over the same span to $14.16 in the latest month, against a year-to-date average of $16.64. The combination of rising revenue and declining average price suggests volume-led expansion rather than premiumization, a dynamic worth monitoring as the brand's channel concentration persists.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for FANMATS on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for FANMATS.
BY REVENUE
FANMATS sells 91% online and 9% offline. Online runs through 2 channels; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 192K ratings on 2 channels, FANMATS averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 192K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.59
Price
$62K
Revenue
$45.97
Price
$32K
Revenue
$45.23
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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