GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to August 31, 2026, FANMATS — a brand under Franklin, Tennessee–based Logo Brands — carries an average product price of $18.88. Amazon dominates the brand's measured revenue mix at 86.5%, while lowes.com accounts for the remaining 13.2%, underscoring a heavily concentrated channel strategy. Over the June–August 2026 timeseries window, revenue climbed 9.2% overall, including a 10.7% month-over-month gain in the most recent period. That growth came alongside pricing pressure, with the average selling price falling 15.9% across the same stretch to $17.60, an 11.5% drop versus the prior month. The combination of rising revenue and declining average price suggests unit volume, rather than price realization, is driving FANMATS' recent momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FANMATS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FANMATS.
BY REVENUE
FANMATS sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 257K ratings on 2 channels, FANMATS averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 257K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.69
Price
$48K
Revenue
$52.42
Price
$42K
Revenue
$46.32
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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