GRIPS CUSTOMERS & RESEARCH PARTNERS
FANMATS is a privately held brand, and according to in-store data from Grips Intelligence, its offline revenue grew 70.3% over the tracked January 1–June 30, 2026 period, with a notable 59.1% month-over-month gain heading into the quarter. Across the channels tracked, Amazon accounted for 85.3% of revenue share while lowes.com contributed 14.6%. The brand's average product price sat at $19.46, rising 17.1% over the period and climbing to $21.07 with a 22.7% month-over-month increase. Top-selling items skewed toward higher-priced automotive floor mat sets, including team-branded vinyl car mats priced above $50. These figures point to strong offline momentum for FANMATS across both revenue and pricing during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 70% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for FANMATS on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for FANMATS.
BY REVENUE
FANMATS sells 88% online and 12% offline. Online runs through 2 channels; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 237K ratings on 2 channels, FANMATS averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 237K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$53.86
Price
$38K
Revenue
$32.35
Price
$34K
Revenue
$56.71
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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