GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon, Home Depot, and Lowe's, EZ-FLO generates the majority of its online revenue through Lowe's, which commands a dominant 52.4% revenue share, followed by Home Depot at 26.4% and Amazon at 21.1%. The brand's average product price sits at a accessible $10.74, positioning it firmly in the value segment of its category. Despite a notable 22.9% month-over-month revenue decline in the most recent period, EZ-FLO's overall revenue still grew 3.5% across the full trailing timeframe. Average pricing saw a slight 0.8% overall decrease, suggesting the brand may be leveraging competitive pricing strategies to maintain volume. With over half its revenue concentrated at a single retailer, EZ-FLO's channel diversification remains a key area to watch going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for EZ-FLO on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for EZ-FLO.
BY REVENUE
$12.64
Price
$57K
Revenue
$8.86
Price
$41K
Revenue
$8.81
Price
$39K
Revenue
$7.96
Price
$36K
Revenue
