GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), EZ-FLO generated the largest share of its revenue at Lowe's (47.0%), followed by Home Depot (33.4%) and Amazon (19.6%) across the three tracked retailers. The brand's average product price stood at $11.76, reflecting its positioning in the value segment of the market. Notably, EZ-FLO experienced strong momentum during the quarter, with overall revenue growing 16.9% and average price increasing 24.4% over the period. Price growth was particularly sharp in the most recent month, surging 31.8% compared to the prior month, suggesting a shift toward higher-priced product sales or strategic price adjustments. This combination of rising revenue and increasing average prices signals strengthening demand and potential premiumization for EZ-FLO across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 24% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for EZ-FLO on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for EZ-FLO.
BY REVENUE
$11.68
Price
$86K
Revenue
$8.70
Price
$60K
Revenue
$8.66
Price
$58K
Revenue
$7.96
Price
$54K
Revenue
