GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Home Depot, and Menards from January 1 to September 30, 2026, Enbrighten's revenue has grown 13.1% over the period. The brand's sales are highly concentrated, with Amazon accounting for 53.1% of year-to-date revenue and Lowe's close behind at 40.0%, leaving Home Depot (3.6%) and Menards (3.3%) as minor contributors. Momentum accelerated in the most recent month measured, where revenue jumped 20.1% versus the prior month. Pricing has moved in the opposite direction over the longer horizon, with the average selling price down 4.5% across the period to settle around $46.90, even as the latest month ticked up 4.0% to $48.28. The combination of rising revenue and a softer average price points to volume-led growth, with the duopoly of Amazon and Lowe's representing 93.1% of tracked sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Enbrighten on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Enbrighten.
BY REVENUE
Enbrighten sells 63% online and 37% offline. Online runs through 3 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 82K ratings on 4 channels, Enbrighten averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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