Enbrighten

Enbrighten Market Overview

According to in-store data from Grips Intelligence, Enbrighten generated the majority of its revenue through Amazon, which accounted for 53.3% of total sales across tracked retailers from January to April 2026, followed by Lowes.com at 39.8%. The brand's average product price stood at $44.78, though its premium Eternity Permanent Outdoor Lights line commanded prices above $229 on Amazon. Notably, Home Depot and Menards combined represented less than 7% of Enbrighten's revenue share, signaling a highly concentrated retail distribution strategy. The top-selling products on Lowes.com were priced significantly lower than Amazon's top listings, with the most prominent Lowe's items averaging between $15 and $50. This retailer-level pricing gap suggests Enbrighten may be leveraging distinct product assortment strategies across its two dominant sales channels.