Enbrighten

Enbrighten Market Overview

According to in-store data from Grips Intelligence, Enbrighten generated the majority of its revenue through Amazon (54.6%) and Lowes.com (39.5%) during Q1 2026 (January–March), with Home Depot and Menards accounting for the remaining share across four tracked retailers. The brand's average product price stood at $46.54, though pricing saw a notable 30.4% overall decrease during the period. Amazon's top-selling Enbrighten products commanded significantly higher price points, with its Eternity Permanent Outdoor Lights listed at $248.04 and $229.53, compared to Lowe's top sellers averaging between $15.25 and $49.60. Despite strong retailer diversification between its two leading channels, Enbrighten experienced a 17.9% revenue decline over the tracked quarter. These insights underscore a shifting pricing strategy and evolving channel dynamics worth monitoring in upcoming quarters.