GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, HomeDepot.com, and Menards.com, Enbrighten maintained an average product price of $45.14 during the tracked period. Amazon dominated as the brand's leading retail channel, capturing 53.8% of total revenue share, followed by Lowes.com at 39.4%, leaving HomeDepot.com and Menards.com with just 3.4% each. Notably, Enbrighten's average price saw a significant 24.0% increase over the observed trend period, suggesting a shift toward higher-priced product offerings or strategic pricing adjustments. The combined dominance of Amazon and Lowes.com, accounting for over 93% of revenue, highlights a highly concentrated retail distribution strategy for the brand. These insights underscore Enbrighten's reliance on two primary retail partners to drive the vast majority of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Enbrighten on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Enbrighten.
BY REVENUE
Enbrighten sells 60% online and 40% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 74% in Jan to 61% in May.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 101K ratings on 4 retailers, Enbrighten averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 101K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$233.85
Price
$258K
Revenue
$199.79
Price
$192K
Revenue
$221.02
Price
$160K
Revenue
$39.98
Price
$86K
Revenue
