GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, HomeDepot.com, and Menards.com from January to February 2026, Enbrighten maintains a diversified retail presence with Amazon commanding the largest revenue share at 60.1%, followed by Lowes.com at 33.7%. The brand's average product price sits at $50.58, though its premium permanent outdoor lighting products on Amazon are priced significantly higher, reaching up to $249.99. Notably, Lowes.com serves as a strong secondary channel, capturing over a third of total revenue and suggesting a solid brick-and-click retail strategy. HomeDepot.com and Menards.com together account for just 6.2% of revenue share, indicating potential room for growth across these home improvement retailers. The heavy concentration of nearly 94% of revenue across just two channels presents both a strength in focus and a strategic consideration for future distribution diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 61% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 24% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Enbrighten on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Enbrighten.
BY REVENUE
