Elama

Elama Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across four major retailers, Elama demonstrated strong momentum with overall revenue growing 10.4% during the tracked period. The brand's average product price stood at $61.70, though it experienced a slight 0.6% decrease in average pricing over the observed months. Elama's retail distribution is heavily concentrated in the home improvement channel, with Lowes.com commanding 51.3% of revenue share and HomeDepot.com accounting for 41.1%, together representing over 92% of total sales. Newegg and Amazon captured smaller portions at 4.7% and 2.8% respectively, indicating limited but present marketplace diversification. Despite a 2.2% month-over-month revenue dip in the most recent period, Elama's broader upward trajectory suggests sustained consumer demand across its retail footprint.