GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Home Depot, Newegg and Amazon, Elama carries an average product price of $59.57. Distribution is heavily concentrated in the home improvement channel, with lowes.com accounting for 54.6% of year-to-date revenue and homedepot.com a further 37.4% — together more than 92% of the brand's tracked sales. Newegg contributes a secondary 6.7% share, while Amazon remains marginal at just 1.3%. Over the July–September tracking window, revenue grew 4.7% overall, though momentum cooled late in the quarter with a 16.0% month-over-month decline. Pricing moved in the opposite direction over the same period, with the average selling price up 5.1% despite a 9.6% dip to $58.89 in the final month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Elama on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Elama.
BY REVIEW COUNT
Across 38K ratings on 4 channels, Elama averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$61.27
Price
$65K
Revenue
$60.99
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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