Elama

Elama Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, Newegg and Amazon between January 1 and August 31, 2026, Elama — a brand of privately held Megagoods, Inc. — generated an average product price of $61.02. Distribution is heavily concentrated at home improvement retail, with lowes.com accounting for 55.8% of year-to-date revenue and homedepot.com adding 36.2%, leaving Newegg at 6.5% and Amazon at just 1.5%. Momentum accelerated over the summer, with revenue rising 24.6% month over month and climbing 19.3% across the June-to-August window. Pricing moved higher alongside volume, as the average selling price reached $65.13, a 16.2% increase versus the prior month. That combination of rising prices and rising revenue suggests Elama is gaining traction in its two dominant retail channels rather than discounting to drive growth.