GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Home Depot, Lowe's, and Amazon from January to February 2026, Elama maintains an average product price of $58.99 across its retail footprint. Home Depot leads as Elama's dominant sales channel with a 52.1% revenue share, closely followed by Lowe's at 43.2%, while Amazon captures just 4.3% of the brand's online revenue. Notably, Elama's average price increased by 15.9% over the observed period, signaling a potential shift toward premium positioning or changes in product mix. The brand's revenue saw a 17.1% month-over-month growth in the most recent month, suggesting renewed consumer demand despite broader market fluctuations. Elama's heavy concentration across just two major home improvement retailers highlights both a focused distribution strategy and a potential opportunity to expand its presence on marketplace platforms like Amazon.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 29% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Elama on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Elama.
BY REVENUE
$63.89
Price
$38K
Revenue
$57.50
Price
$14K
Revenue
