Edifier

Edifier Market Overview

According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Home Depot, Best Buy, and Lowe's, Edifier (SZSE: 002351) generated a commanding 95.8% of its retail revenue through Amazon, dwarfing Home Depot and Best Buy at 1.6% each and Lowe's at 1.1%. Over the Q2 timeseries window (April 1 to June 30, 2026), overall revenue declined 6.8%, with the most recent month slipping an additional 3.0% versus the prior month. Counterbalancing that softness, the average selling price climbed 5.2% across the period to reach $173.29, a 3.0% month-over-month gain, lifting the brand's average product price to $168.46. The pricing strength was reinforced by premium listings such as the S351DB bookshelf system on Home Depot at $493.49, signaling a favorable mix shift toward higher-value products even amid the revenue pullback. Taken together, the Grips Intelligence data highlights a brand highly concentrated on a single marketplace while trading short-term volume declines for stronger per-unit pricing.