GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Home Depot, and Best Buy from January to February 2026, Edifier maintains a strong retail concentration with Amazon commanding a dominant 97.2% of the brand's total revenue share. The brand's average product price stands at $167.30, reflecting a 4.8% upward trend in average pricing over the observed period. Despite the rising prices, Edifier experienced a notable 37.9% decline in overall revenue during the tracked period, signaling potential demand sensitivity. Home Depot and Best Buy account for a combined 2.8% of revenue share, suggesting significant untapped potential for Edifier to diversify its retail distribution strategy. These insights highlight a brand heavily reliant on a single marketplace while navigating a challenging revenue environment amid upward price adjustments.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Edifier on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Edifier.
BY REVENUE
$149.99
Price
$1.16M
Revenue
$197.08
Price
$477K
Revenue
$226.22
Price
$404K
Revenue
$199.99
Price
$309K
Revenue
TO EDIFIER
