GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon and Home Depot from January 1 to September 30, 2026 shows Dura Heat concentrating the majority of its sales in a single retail partner. Lowes.com accounts for 60.1% of year-to-date revenue, with Amazon contributing 36.5% and homedepot.com a marginal 3.3%. Momentum turned sharply higher in the third quarter, with one month posting 285.1% revenue growth versus the prior month and overall revenue up 68.1% across the July–September window. Pricing moved in the opposite direction, as the average price slipped 18.8% over the same period to roughly $30.52 despite a 22.8% month-over-month rebound. Against a year-to-date average product price of $38.28, that gap points to promotional or mix-driven discounting as volumes accelerated into the heating season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 68% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dura Heat on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dura Heat.
BY REVENUE
Dura Heat sells 74% online and 26% offline. Online runs through 3 channels; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 32K ratings on 3 channels, Dura Heat averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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