GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com and HomeDepot.com from January 1 to August 31, 2026 shows Dura Heat carrying an average product price of $44.98 year to date. Distribution is heavily concentrated in two retailers, with Amazon accounting for 55.5% of revenue share and Lowes.com close behind at 42.4%, while HomeDepot.com contributes just 2.0%. Momentum weakened sharply over the June-to-August window, with revenue falling 63.2% across the period and dropping 49.5% in the most recent month alone. Pricing followed a similar path, sliding 33.0% over the same stretch to $26.08, including a 30.4% month-over-month decline. The combination of falling realized prices and shrinking revenue points to a pronounced seasonal trough heading into the autumn restocking cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 63% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 33% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dura Heat on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dura Heat.
BY REVENUE
Dura Heat sells 83% online and 17% offline. Online runs through 3 channels; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Dura Heat averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
