GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Amazon, Lowe's, and Home Depot, Dura Heat commanded an average product price of $54.50 during the period. Amazon dominated the brand's revenue mix, accounting for a 61.5% share, followed by lowes.com at 21.6% and homedepot.com at 16.5%. However, momentum weakened notably in the second quarter, with revenue declining 57.1% over the tracked window and dropping 52.1% in the sharpest single-month contraction. Pricing softened alongside volumes, as the average price fell 20.4% across the period and slid to $38.90 in its steepest month, a 30.1% month-over-month decrease. Together, these Grips Intelligence datapoints point to a period of both revenue and pricing pressure for the brand across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 57% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dura Heat on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dura Heat.
BY REVENUE
Dura Heat sells 89% online and 11% offline. Online runs through 3 channels; offline through 2. Online share has moved from 89% in Feb to 75% in Jun.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 44K ratings on 3 channels, Dura Heat averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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