GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dura Heat generated the majority of its revenue through Amazon, which accounted for 66.5% of total revenue share between January and May 2026, followed by Lowes.com at 17.0% and HomeDepot.com at 16.1%. The brand's average product price stood at $57.42 during the tracked period across these three major retailers. Notably, Dura Heat experienced an 8.5% overall increase in average price, suggesting a strategic shift toward higher-priced offerings or reduced discounting. However, the brand saw a significant 48.9% decline in total revenue over the same period, indicating potential seasonal demand fluctuations or competitive pressures. This combination of rising prices and falling revenue presents a critical dynamic for stakeholders monitoring Dura Heat's market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dura Heat on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Dura Heat.
BY REVENUE
Dura Heat sells 90% online and 10% offline. Online runs through 3 retailers; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 49K ratings on 3 retailers, Dura Heat averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 49K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
