Dominator

Dominator Market Overview

Grips Intelligence tracked Dominator across Amazon, lowes.com and homedepot.com from January 1 to September 30, 2026, capturing in-store performance at an average product price of $62.36. Lowe's leads the brand's revenue mix at 41.7%, ahead of Amazon at 32.6% and Home Depot at 25.7%, giving Dominator a relatively balanced three-way retail footprint. Momentum has weakened sharply in the most recent quarter, with revenue down 31.9% month over month and 43.4% overall across the July–September window. Pricing has also softened, slipping 4.9% in the latest month to $61.49 and 3.9% across the period, suggesting discounting has not offset the volume decline. Dominator's assortment skews toward higher-ticket items such as 40 lb polymeric sand at roughly $82–$89, alongside lower-priced 10 lb and gallon-sized SKUs in the $38–$45 range.