Dominator

Dominator Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Amazon, and Home Depot from January 1 to July 31, 2026, Dominator — a brand under DuluxGroup, now part of Nippon Paint Holdings (TYO: 4612) — generated nearly half of its year-to-date revenue at lowes.com, at 47.5%. Amazon followed with a 28.3% share, while homedepot.com accounted for 24.3%, pointing to a fairly balanced three-retailer footprint rather than reliance on a single account. Momentum has softened, however, with revenue down 16.2% month-over-month and 23.6% over the tracked timeseries period from May through July 2026. Pricing has moved in the opposite direction, with the average selling price rising 3.3% overall to $63.01, even after a slight 0.9% monthly dip. With an average product price of $61.16 and top sellers spanning roughly $37 to $169, the brand's assortment straddles both entry-level and premium price tiers.