GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's, Ace Hardware and Home Depot shows Timberline, a brand under GAF and its privately held parent Standard Industries, concentrating the bulk of its sales in a single retail channel. Lowes.com accounted for 60.3% of year-to-date revenue, with acehardware.com at 36.3% and homedepot.com contributing just 3.4%. The average product price sat at $4.27 for the period, climbing 10.6% over the tracked window to $4.49 in the most recent month, a 5.1% month-over-month rise. Revenue moved in the opposite direction, falling 25.2% month-over-month and 46.1% across the June-to-August timeseries window. That divergence between rising prices and contracting revenue is the clearest signal in the dataset, suggesting volume softness rather than pricing pressure is driving the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Timberline on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Timberline.
BY REVIEW COUNT
Across 105K ratings on 3 channels, Timberline averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 105K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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