GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dirt Devil generated the majority of its revenue through Amazon, which accounted for 83.5% of total revenue share between January and May 2026, followed by Menards.com at 12.9% and HomeDepot.com at 2.4%. The brand's average product price stood at $51.51 across tracked retailers during this period. Notably, Dirt Devil experienced strong momentum with revenue growing 48.8% over the observed timeframe. Average pricing also trended upward, increasing 10.8% overall, suggesting a shift toward higher-value product sales or strategic price adjustments. Amazon's dominant share highlights the platform as the critical sales channel for Dirt Devil's market performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 49% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dirt Devil on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Dirt Devil.
BY REVENUE
Dirt Devil sells 86% online and 14% offline. Online runs through 2 retailers; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 782K ratings on 3 retailers, Dirt Devil averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 782K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
