GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com and homedepot.com from January 1 to August 31, 2026 shows Dirt Devil, a brand under Techtronic Industries (HKG: 669), commanding an average product price of $52.57. Amazon dominates the brand's revenue mix at 83.1% share, with menards.com contributing 13.7% and homedepot.com trailing at just 2.1%. Pricing has trended firmly upward, with the average price climbing 18.4% over the tracked period to $59.28, including a 9.4% month-over-month increase. Revenue has proven more volatile, dipping 12.2% month-over-month even as it posted 12.2% net growth across the period. The heavy channel concentration paired with rising price points suggests Dirt Devil is leaning on premium positioning within a single dominant retail channel rather than broad distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dirt Devil on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dirt Devil.
BY REVENUE
Dirt Devil sells 86% online and 14% offline. Online runs through 2 channels; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 770K ratings on 3 channels, Dirt Devil averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 770K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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