Dirt Devil

Dirt Devil Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Menards, Lowe's, and Home Depot from January 1 to September 30, 2026, Dirt Devil — a brand under Techtronic Industries (HKG: 669) — concentrates the bulk of its sales on a single channel, with Amazon accounting for 73.9% of year-to-date revenue. Menards follows at 14.9%, while Lowe's and Home Depot contribute 8.6% and 2.1% respectively, leaving the brand heavily exposed to marketplace dynamics. The average product price sits at $49.58 year to date, though the most recent monthly reading climbed to $53.96, a 9.0% increase over the tracked period. Revenue, meanwhile, declined 14.7% across the measured window, suggesting that higher price points have not fully offset softer unit movement. A more encouraging signal appears at the tail end of the period, with revenue up 8.5% month over month, hinting at a possible stabilization heading into Q4.