GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Dirt Devil—a brand owned by parent company Techtronic Industries (HKEX: 0669)—generated in-store revenue growth of 11.2% over the tracked period, with data spanning January 1 to June 30, 2026 across Amazon, Menards, and Home Depot channels. Amazon overwhelmingly dominated the brand's revenue mix, capturing an 81.1% share, while Menards.com and Homedepot.com accounted for 14.9% and 2.5% respectively. The brand's average product price held steady at $49.60, reflecting a modest 1.4% increase across the period. Despite the positive overall trend, the most recent month showed some softening, with revenue slipping 2.5% and average price easing 1.3% versus the prior month. These Grips Intelligence figures underscore Dirt Devil's heavy reliance on a single dominant channel alongside relatively stable pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dirt Devil on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dirt Devil.
BY REVENUE
Dirt Devil sells 84% online and 16% offline. Online runs through 2 channels; offline through 2. Online share has moved from 13% in Feb to 85% in Jun.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 624K ratings on 3 channels, Dirt Devil averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 624K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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