GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, menards.com, and homedepot.com, Hoover — owned in North America by Techtronic Industries (HKG: 669) — has shown clear upward momentum. Amazon dominates the brand's tracked mix at 86.2% of year-to-date revenue, leaving menards.com at 9.6% and homedepot.com at just 3.4%. Revenue climbed 27.7% over the tracked timeseries window, including a 25.6% month-over-month gain in the most recent period. Pricing moved in the same direction, with the average selling price rising 10.8% to $112.66, well above the $103.47 year-to-date average. That combination of rising volume and rising price points suggests Hoover is gaining traction without leaning on discounting to do it.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Hoover on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Hoover.
BY REVENUE
Hoover sells 91% online and 9% offline. Online runs through 2 channels; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 3.17M ratings on 3 channels, Hoover averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 3.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$829.67
Price
$285K
Revenue
$202.26
Price
$133K
Revenue
$1,315.79
Price
$117K
Revenue
$300.68
Price
$64K
Revenue
$141.24
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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