GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, homedepot.com and Newegg from January 1 to September 30, 2026, Continental — a brand operated directly by Continental AG (Frankfurt: CON) — carries an average product price of $42.02. Amazon dominates the brand's distribution with 71.3% of year-to-date revenue, while menards.com contributes a meaningful 22.7%. The remaining demand is thinly spread, with homedepot.com at 3.3% and Newegg at 2.6%, leaving the brand heavily reliant on two retail destinations. Momentum softened over the most recent quarter, as revenue fell 13.4% overall and declined 8.1% month-over-month. Pricing followed a similar path, with the average selling price easing 7.3% to roughly $40.40, suggesting discounting has not yet offset the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Continental on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Continental.
BY REVENUE
Continental sells 79% online and 21% offline. Online runs through 3 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 306K ratings on 4 channels, Continental averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 306K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$153.10
Price
$509K
Revenue
$89.99
Price
$421K
Revenue
$49.98
Price
$241K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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