Home/Insights/Brands/DiamondProduct Intelligence - 2026 YTD USA

Diamond

4M+

Products Sold, Jan to Jun 2026

4,800+

# Offline Stores

$8.30

Avg. Price

4.6

Avg. Rating

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Diamond Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Ace Hardware, Menards, Amazon, and Lowe's, Diamond's overall in-store revenue grew 3.9% during the period at an average product price of $8.38. Cargill is the parent company of the Diamond Crystal line, though the broader Diamond brand spans multiple private owners, so no single public ticker applies. The Grips Intelligence data shows acehardware.com was the dominant channel at 46.4% of revenue share, followed by menards.com at 32.6%, together accounting for nearly four-fifths of sales. Amazon and lowes.com trailed at 13.2% and 7.6% respectively, underscoring a heavy concentration in hardware-focused retail. Notably, the average selling price softened 2.1% in the most recent quarter to $8.29, signaling modest pricing pressure even as top-line revenue continued to expand.

Revenue Share by Channel
Data covers Ace Hardware, Menards, Amazon, Lowe's

Diamond's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Diamond's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.

Average price

Absolute values in $

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Diamond's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Diamond on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Diamond's channels

REVENUE SHARE

Revenue distribution across tracked channels for Diamond.

Channels by revenue share

Distribution in %

Diamond's online vs offline revenue split

BY REVENUE

Diamond sells 13% online and 87% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Feb to 12% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

13%

87%

Offline

Online share trend

Feb – Jun

Online channels

13%

Amazon.com
Lowes.com

Offline channels

87%

Ace Hardware stores
Menards stores
Lowe's stores

Diamond's customer ratings

BY REVIEW COUNT

Across 742K ratings on 4 channels, Diamond averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 742K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Diamond

BY REVENUE

Amazon
Amazon
#1Diamond Crystal Sal Kosher – Sabor completo, sin aditivos y menos sodio – Pura y natural desde 1886-3 libras, 1 caja – 3 libras

$10.45

Price

$1.14M

Revenue

#2Diamond Crystal Kosher Salt – Full Flavor, No Additives and Less Sodium - Pure and Natural Since 1886 - 3 Pound (New Packaging)

$13.55

Price

$434K

Revenue

#3Diamond Magnetic Building Blocks - Frozen Princess Toys for 3-8 Year Old Girls & Boys - Birthday Gifts

$25.39

Price

$355K

Revenue

#4Diamond Greenlight Strike on Box Matches, 300 Count, 3 Pack

$8.12

Price

$266K

Revenue

#5Diamond Adult Dry Dog Food for Active, Moderately Active or Show Dogs Protein, Probiotics and Antioxidants

$37.99

Price

$159K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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