GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Diamond demonstrates a strong retail presence across four major retailers with an average product price of $8.61. Ace Hardware dominates as Diamond's leading retail partner, commanding a significant 43.4% revenue share, followed by Menards at 32.8%, indicating that over 76% of the brand's revenue is concentrated in just two retailers. Amazon accounts for 17.3% of Diamond's revenue share, while Lowes trails at 6.3%, suggesting a more traditional hardware-focused distribution strategy. The brand experienced solid overall revenue growth of 6.5% during the tracked period, reflecting healthy market momentum. Diamond's average price saw a modest 0.9% increase over the period, pointing to stable pricing power in a competitive retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Diamond.
BY REVENUE
Diamond sells 18% online and 82% offline. Online runs through 2 retailers; offline through 3.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 924K ratings on 4 retailers, Diamond averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 924K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$11.62
Price
$1.73M
Revenue
$28.76
Price
$1.23M
Revenue
