GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Ace Hardware, Menards, Lowe's, and Amazon, Diamond — a brand operated by Diamond Foods, LLC under private equity firm Blue Road Capital — carries an average product price of $8.16. Ace Hardware is the brand's dominant retail channel at 47.3% of year-to-date revenue, followed by Menards at 33.8%, meaning just two retailers account for more than four-fifths of tracked sales. Lowe's (10.3%) and Amazon (8.6%) round out the mix, leaving limited diversification across the remaining tracked channels. Revenue softened over the measured period, falling 6.5% month-over-month and 6.2% overall during the July–September window. Average selling price moved in the opposite direction, rising 1.0% month-over-month to $8.27 and 2.0% overall, suggesting pricing gains are partially offsetting unit-level pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diamond.
BY REVENUE
Diamond sells 10% online and 90% offline. Online runs through 2 channels; offline through 3.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 412K ratings on 4 channels, Diamond averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 412K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.27
Price
$895K
Revenue
$11.70
Price
$701K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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