According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Ace Hardware, Menards, Amazon, and Lowe's, Diamond's overall in-store revenue grew 3.9% during the period at an average product price of $8.38. Cargill is the parent company of the Diamond Crystal line, though the broader Diamond brand spans multiple private owners, so no single public ticker applies. The Grips Intelligence data shows acehardware.com was the dominant channel at 46.4% of revenue share, followed by menards.com at 32.6%, together accounting for nearly four-fifths of sales. Amazon and lowes.com trailed at 13.2% and 7.6% respectively, underscoring a heavy concentration in hardware-focused retail. Notably, the average selling price softened 2.1% in the most recent quarter to $8.29, signaling modest pricing pressure even as top-line revenue continued to expand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diamond.
BY REVENUE
Diamond sells 13% online and 87% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Feb to 12% in Jun.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 742K ratings on 4 channels, Diamond averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 742K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.45
Price
$1.14M
Revenue
$13.55
Price
$434K
Revenue
$25.39
Price
$355K
Revenue
$37.99
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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