GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026, Diamond's tracked retail footprint spans four channels: acehardware.com, menards.com, Amazon and lowes.com. Ace Hardware is the clear anchor of the portfolio at 46.9% of year-to-date revenue, followed by Menards at 32.4%, meaning roughly four out of five dollars come from just two home-improvement retailers. Amazon contributes 11.1% and Lowe's 9.6%, leaving the brand comparatively under-indexed in digital marketplace distribution. Revenue has softened modestly, slipping 1.5% across the June–August timeseries window with a 0.4% month-over-month decline in the latest period. Pricing, meanwhile, has held firm, with the average product price at $8.27 year-to-date and the most recent month reaching $8.30, up 0.8% sequentially and 0.4% over the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diamond.
BY REVENUE
Diamond sells 12% online and 88% offline. Online runs through 2 channels; offline through 3.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 828K ratings on 4 channels, Diamond averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 828K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.56
Price
$1.14M
Revenue
$12.81
Price
$626K
Revenue
$12.69
Price
$250K
Revenue
$37.99
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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