GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across menards.com, acehardware.com, Amazon, and homedepot.com, AC-Safe's average product price sits at $10.97. Distribution is heavily concentrated, with menards.com accounting for 57.0% of year-to-date revenue and acehardware.com contributing another 26.8%, leaving Amazon at 10.5% and homedepot.com at just 5.7%. Momentum has weakened sharply over the summer timeseries window of June through August 2026, as revenue fell 48.1% overall and dropped 50.5% in the most recent month alone. Pricing, by contrast, has firmed, with the average price climbing 10.0% month over month to $11.02 and rising 3.3% across the tracked period. The combination of steep revenue contraction alongside rising prices suggests volume, rather than price positioning, is the key pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AC-Safe on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for AC-Safe.
BY REVENUE
AC-Safe sells 16% online and 84% offline. Online runs through 2 channels; offline through 2. Online share has moved from 30% in Apr to 20% in Aug.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 56K ratings on 4 channels, AC-Safe averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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