GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and acehardware.com from January 1 to July 31, 2026, DeWALT — a brand of Stanley Black & Decker (NYSE: SWK) — carries an average product price of $84.25. Amazon leads the brand's revenue mix at 38.3%, followed closely by lowes.com at 28.4% and homedepot.com at 26.2%, leaving acehardware.com with a 7.0% share. That near-even split between the marketplace and the two big-box retailers points to unusually balanced channel exposure rather than dependence on a single seller. Momentum softened over the May–July window, with revenue down 12.9% month over month and 14.2% across the period. Average price followed a similar path, easing 6.9% month over month to $83.49 and declining 9.1% overall, suggesting discounting accompanied the revenue pullback.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for DeWALT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeWALT.
BY REVENUE
DeWALT sells 71% online and 29% offline. Online runs through 3 channels; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 30M ratings on 4 channels, DeWALT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 30M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$349.00
Price
$2.2M
Revenue
$154.59
Price
$919K
Revenue
$209.00
Price
$574K
Revenue
$101.99
Price
$395K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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