GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and acehardware.com from January 1 to September 30, 2026, DeWALT — a brand under Stanley Black & Decker (NYSE: SWK) — carries an average product price of $84.02. Amazon leads the brand's revenue mix at 36.0% share, followed closely by lowes.com at 29.3% and homedepot.com at 27.3%, leaving acehardware.com as a smaller but meaningful 7.4% contributor. The near-even split across the top three retailers points to unusually balanced distribution rather than reliance on a single account. Momentum softened in the third quarter, with revenue down 13.6% month over month and 10.4% over the July–September window. Pricing followed the same direction, as the average price slid 8.8% month over month to $76.22 and finished 7.4% lower across the quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for DeWALT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeWALT.
BY REVENUE
DeWALT sells 70% online and 30% offline. Online runs through 3 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 29M ratings on 4 channels, DeWALT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 29M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$348.15
Price
$2.14M
Revenue
$153.53
Price
$878K
Revenue
$209.00
Price
$574K
Revenue
$169.00
Price
$457K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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