GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Home Depot and Ace Hardware between January 1 and August 31, 2026, DeWALT — a brand of Stanley Black & Decker (NYSE: SWK) — posted an average product price of $85.74. Revenue distribution is notably balanced, with Amazon holding a 37.5% share against 28.1% for lowes.com and 27.2% for homedepot.com, while acehardware.com accounts for the remaining 7.2%. Momentum has been mixed over the June–August window, as revenue rose 4.0% month over month yet finished down 9.1% across the period. Pricing followed a similar pattern, with the latest average price of $85.52 up 2.4% sequentially but 4.5% lower overall. The combination of a softening top line and easing average prices suggests DeWALT is leaning on promotional positioning to defend its share across a fragmented four-retailer footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DeWALT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeWALT.
BY REVENUE
DeWALT sells 71% online and 29% offline. Online runs through 3 channels; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 30M ratings on 4 channels, DeWALT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 30M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$349.00
Price
$2.04M
Revenue
$151.72
Price
$850K
Revenue
$169.00
Price
$599K
Revenue
$209.00
Price
$574K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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