GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Home Depot, Lowe's, and Ace Hardware from January to February 2026, DeWALT's online revenue saw a significant decline of 44.4% over the observed period. Amazon remains the dominant sales channel for DeWALT, commanding 50.9% of total revenue share, followed by Home Depot at 25.1% and Lowe's at 17.6%. The brand's average product price during this period was $83.36, though pricing trended downward with a 22.2% decrease over the tracking window. Ace Hardware, while contributing just 6.4% of revenue share, rounds out DeWALT's four-retailer online distribution footprint. The combination of falling average prices and declining revenue suggests increased promotional activity or shifting consumer demand patterns heading into early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 22% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for DeWALT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for DeWALT.
BY REVENUE
$153.82
Price
$484K
Revenue
$129.00
Price
$150K
Revenue
