GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Home Depot, Lowe's, and Ace Hardware, DeWALT—the flagship brand of Stanley Black & Decker (NYSE: SWK)—saw overall revenue grow 11.2% during the period, while its average product price rose 5.7% to $84.12. Amazon led as the top channel with a 38.6% revenue share, followed closely by homedepot.com at 27.3% and lowes.com at 26.9%, while acehardware.com trailed at 7.1%. The most recent monthly reading showed a slight cooling, with revenue dipping 1.4% and average price easing 2.4% to $89.65 versus the prior month. Together, these datapoints point to strong first-half momentum tempered by a modest late-period pullback across the four tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DeWALT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DeWALT.
BY REVENUE
DeWALT sells 71% online and 29% offline. Online runs through 3 channels; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 30M ratings on 4 channels, DeWALT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 30M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$349.00
Price
$1.89M
Revenue
$155.72
Price
$1.05M
Revenue
$107.15
Price
$513K
Revenue
$209.00
Price
$397K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
