ASUS

ASUS Market Overview

According to Grips Intelligence in-store data tracked across Newegg, Amazon and Best Buy between January 1 and September 30, 2026, ASUS — the brand of Taipei-based ASUSTeK Computer Inc. (TWSE: 2357) — recorded an average product price of $744.97. Channel distribution is unusually balanced at the top, with Newegg holding 42.2% of year-to-date revenue and Amazon close behind at 42.1%, while Best Buy accounts for the remaining 15.5%. Momentum softened over the July–September window, with revenue down 12.9% across the period and a further 3.9% decline in the most recent month. Pricing followed a similar path, slipping 3.1% overall to a latest monthly average of $713.06, despite a 2.4% month-over-month uptick. The near-even Newegg–Amazon split suggests no single retail partner currently anchors ASUS performance, leaving the brand exposed to shifts at either account.