GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Best Buy, and Newegg from January to February 2026, ASUS experienced a notable revenue decline of 35.9% since December 2025, with a 24.4% drop in February alone compared to January. Despite the revenue downturn, the brand's average product price rose 4.1% month-over-month in February 2026 to $574.49, suggesting a shift toward higher-value purchases. Amazon dominates ASUS's retail distribution with a 57.9% revenue share, followed by Best Buy at 33.0%, where the average selling price reaches $856.17—significantly above the brand's overall average of $561.44. Best Buy's premium positioning is driven by strong demand for high-end models like the Zenbook 14 OLED and the ROG Zephyrus G14, which together account for over 31% of the retailer's ASUS revenue. Newegg captures 8.8% of ASUS revenue share, with graphics cards representing a significant portion of sales on the platform, led by the RTX 4070 EVO as the top-selling product.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for ASUS on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for ASUS.
BY REVENUE
$973.12
Price
$1.82M
Revenue
$1,396.98
Price
$1.76M
Revenue
$1,088.94
Price
$1.1M
Revenue
$909.80
Price
$1.07M
Revenue
