GRIPS CUSTOMERS & RESEARCH PARTNERS
MSI, a brand of Taiwan-listed Micro-Star International (TWSE: 2377), generated an average product price of $115.28 across in-store channels tracked by Grips Intelligence between January 1 and September 30, 2026. Distribution is heavily concentrated, with homedepot.com accounting for 84.4% of year-to-date revenue, ahead of Amazon at 8.0% and Newegg at 7.2%. Momentum softened over the July–September 2026 window, as revenue fell 20.9% month-over-month and declined 14.2% across the quarter overall. Pricing moved in the opposite direction late in the period, with the average selling price rising 7.8% month-over-month to $120.40 even as it slipped 1.9% over the full quarter. The combination of a dominant single-retailer position and a high-ticket assortment ranging past $4,000 leaves MSI's revenue trajectory closely tied to performance at its lead channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for MSI on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for MSI.
BY REVIEW COUNT
Across 1.87M ratings on 3 channels, MSI averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,055.26
Price
$3.5M
Revenue
$1,783.82
Price
$2.07M
Revenue
$1,385.20
Price
$1.19M
Revenue
$2,096.53
Price
$1.18M
Revenue
$992.22
Price
$680K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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