GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Newegg and Amazon from January 1 to July 31, 2026, MSI — a brand of Taiwan-listed Micro-Star International (TWSE: 2377) — recorded an average product price of $113.66 across the period. Distribution is heavily concentrated, with homedepot.com accounting for 86.4% of year-to-date revenue, ahead of Newegg at 8.3% and Amazon at 4.9%. Momentum softened over the May–July window, as revenue fell 27.9% overall and declined 12.9% month over month in the most recent period. Pricing moved in the opposite direction, with the average selling price rising 5.2% across the same stretch to $120.05, a 6.8% monthly increase. The combination of falling revenue and firming average prices suggests a shift toward higher-ticket transactions rather than volume growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for MSI on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for MSI.
BY REVIEW COUNT
Across 1.61M ratings on 3 channels, MSI averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.61M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,083.00
Price
$2.47M
Revenue
$1,953.38
Price
$2.01M
Revenue
$4,699.00
Price
$851K
Revenue
$1,410.44
Price
$684K
Revenue
$993.51
Price
$681K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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