GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, and HomeDepot.com from January to February 2026, Ballarini maintains a notable online retail presence with an average product price of $117.86. Amazon dominates as the brand's primary sales channel, commanding a significant 59.7% revenue share, while Lowes.com and HomeDepot.com split the remaining volume nearly evenly at 20.5% and 19.8% respectively. Interestingly, the brand experienced a substantial 46.2% month-over-month decrease in average product price, suggesting aggressive promotional activity or a shift in product mix toward more accessible price points. Despite this pricing shift, Ballarini saw a 19.9% month-over-month revenue increase in the most recent period, indicating that the lower price strategy may be effectively driving higher sales volume. This dynamic between declining average prices and growing revenue highlights an evolving competitive positioning for Ballarini across major U.S. online retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 44% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Ballarini on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Ballarini.
