GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence data shows that Crystal Blue's in-store revenue grew 100.3% across the tracking period, with Crystal Blue® being a registered trademark of Bluewater Chemgroup, Inc., a privately held company. According to Grips Intelligence, from January 1 to June 30, 2026, across Amazon, Menards, Home Depot, Lowe's, and Ace Hardware, the brand carried an average product price of $42.33, which rose 2.0% over the measured period. Amazon dominated the channel mix at a 52.9% revenue share, followed by menards.com at 31.4%, while homedepot.com (8.3%), lowes.com (5.8%), and acehardware.com (1.6%) rounded out distribution. Grips Intelligence data indicates the brand's most recent tracked month saw revenue climb 6.7% versus the prior month, alongside a 2.5% average price increase to $42.58. Together, these datapoints point to strong momentum and pricing resilience for Crystal Blue heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 100% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crystal Blue on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crystal Blue.
BY REVENUE
Crystal Blue sells 67% online and 33% offline. Online runs through 3 channels; offline through 2. Online share has moved from 86% in Feb to 69% in Jun.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 51K ratings on 5 channels, Crystal Blue averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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