GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Crystal Blue generated an average product price of $42.88 across five major retailers tracked from January to May 2026. Amazon dominated as the brand's leading sales channel, capturing 53.6% of total revenue share, followed by Menards.com at 30.9%, making these two retailers responsible for over 84% of Crystal Blue's revenue. The brand experienced significant momentum during the tracked period, with revenue surging 287.7% overall, reflecting strong seasonal demand. Meanwhile, average pricing saw a modest 5.7% decline over the same period, suggesting a competitive pricing strategy or a shift in product mix toward lower-priced items. Crystal Blue's presence spans Amazon, Menards, Home Depot, Lowe's, and Ace Hardware, giving it broad visibility across major home improvement and e-commerce channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 288% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crystal Blue on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Crystal Blue.
BY REVENUE
Crystal Blue sells 67% online and 33% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 84% in Jan to 58% in May.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 48K ratings on 5 retailers, Crystal Blue averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 48K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
