GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com, homedepot.com and lowes.com from January 1 to September 30, 2026 shows Crystal Blue operating at an average product price of $40.80. Amazon is the brand's dominant retail channel at 53.9% of year-to-date revenue, while menards.com contributes a sizable 32.6%. The two home improvement channels trail well behind, with homedepot.com at 7.6% and lowes.com at 5.5%. Momentum weakened through the July–September window, as revenue fell 44.2% over the period, including a 27.1% month-over-month decline in the latest month. Pricing softened alongside volume, with the average selling price down 7.1% across the quarter to $38.77, suggesting discounting did not offset the seasonal revenue drop.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Crystal Blue on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Crystal Blue.
BY REVENUE
Crystal Blue sells 68% online and 32% offline. Online runs through 3 channels; offline through 1. Online share has moved from 57% in May to 82% in Sep.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 53K ratings on 4 channels, Crystal Blue averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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