GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cricut generated nearly all of its revenue through Amazon, which accounted for 99.4% of retailer revenue share during Q1 2026 (January–March 2026). The brand experienced a significant revenue decline of 50.8% over the tracked period, signaling a challenging quarter. Average product pricing also saw downward pressure, dropping 29.1% overall to settle at $64.18. Despite the lower average price point, Cricut's top-listed products on Amazon ranged from approximately $275 to $600, suggesting that higher-priced bundles and machines make up a smaller portion of total unit sales.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 51% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 29% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Cricut on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cricut.
BY REVENUE
$274.87
Price
$3.1M
Revenue
$299.00
Price
$2.98M
Revenue
$599.99
Price
$1.31M
Revenue
$449.99
Price
$1.07M
Revenue
