Cricut

Cricut Market Overview

According to in-store data from Grips Intelligence covering January to April 2026, Cricut's revenue declined 25.8% over the tracked period, signaling a notable downward trend for the brand. Amazon dominates as the primary sales channel, accounting for 98.8% of Cricut's total revenue share. The brand's average product price sits at $56.87, though pricing has seen a significant 22.6% decrease over the same period. Top-listed Cricut bundles on Amazon range from approximately $273 to $600, yet these premium products currently represent a negligible share of overall revenue. This combination of falling revenue and declining average prices suggests Cricut may be facing increased competitive pressure or shifting consumer demand in early 2026.