Cricut

Cricut Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, homedepot.com and Newegg, Cricut — operated by Cricut, Inc. (NASDAQ: CRCT) — shows a heavily concentrated channel mix. Amazon accounts for 96.0% of year-to-date revenue, leaving homedepot.com at just 2.6% and Newegg at 1.2%, a distribution that leaves the brand highly exposed to a single retail partner. The average product price sits at $45.86, though pricing has softened 7.3% across the June–August tracking window, including a 1.9% month-over-month dip to $45.73. Revenue has followed a similar trajectory, falling 14.6% over the same three-month period with a 13.0% month-over-month decline in the most recent month. Together, the simultaneous slide in both price and revenue suggests discounting has not been enough to offset weakening demand across tracked channels.