GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, homedepot.com and Newegg shows Cricut, a brand operated by Cricut, Inc. (NASDAQ: CRCT), generating 96.4% of its year-to-date revenue on Amazon alone. Home Depot and Newegg remain marginal contributors at 2.2% and 1.2% of revenue respectively, underscoring how concentrated the brand's channel mix is. The average product price across tracked channels sits at $46.46, though bundled top sellers command far higher tickets, ranging from roughly $260 to nearly $600. Revenue has grown 6.0% over the May–July window despite a 1.9% dip in the most recent month, while average price climbed 7.3% over the same period. That combination of rising prices and modest revenue growth suggests premium bundles are doing the heavy lifting even as monthly momentum cools.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cricut on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cricut.
BY REVIEW COUNT
Across 5.7M ratings on 3 channels, Cricut averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$398.65
Price
$3.23M
Revenue
$259.99
Price
$1.48M
Revenue
$479.99
Price
$1.41M
Revenue
$349.00
Price
$1.3M
Revenue
$299.00
Price
$1.14M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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