Cricut

Cricut Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, homedepot.com, and Newegg, Cricut — operated by Utah-based Cricut, Inc. (NASDAQ: CRCT) — shows heavily concentrated channel performance. Amazon alone accounts for 94.8% of year-to-date revenue, leaving homedepot.com at 3.8% and Newegg at just 1.3%. The brand's average product price sits at $41.64, though pricing softened through the third quarter, falling 6.9% overall to $38.96 and declining 4.2% month over month. Revenue followed a similar trajectory, dropping 16.9% across the July-to-September window and slipping 5.8% in the most recent month. Top-selling items skew toward premium bundles priced between roughly $250 and $600, suggesting the lower average price point is driven by a long tail of accessories and materials rather than machine sales.