GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, and Ace Hardware between January 1 and August 31, 2026, EGO — a house brand of Nanjing-based Chervon Holdings (HKG: 2285) — carried an average product price of $253.84. Lowe's led distribution with a 41.0% share of year-to-date revenue, followed closely by Amazon at 36.5%, while Ace Hardware accounted for the remaining 22.6%. That near-even split between the top two retailers signals a balanced channel strategy with limited dependence on any single partner. Momentum softened over the summer, however, with revenue down 12.8% month over month and 27.8% across the tracked period. Average selling prices also eased, slipping 1.1% to $233.03 in the latest month and 8.5% overall, suggesting a shift toward lower-priced items or heavier promotional activity.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for EGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EGO.
BY REVENUE
EGO sells 46% online and 54% offline. Online runs through 2 channels; offline through 2. Online share has moved from 34% in Apr to 56% in Aug.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 16M ratings on 3 channels, EGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$651.62
Price
$15M
Revenue
$820.34
Price
$5.2M
Revenue
$681.93
Price
$2.2M
Revenue
$4,272.08
Price
$1.33M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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