GRIPS CUSTOMERS & RESEARCH PARTNERS
Classic, a brand owned by ITC Limited (NSE: ITC), shows a highly concentrated channel footprint in offline retail data tracked by Grips Intelligence between January 1 and September 30, 2026 across Amazon, lowes.com and homedepot.com. Amazon dominates with 95.7% of year-to-date revenue share, leaving lowes.com at just 2.1% and homedepot.com at 1.2%. Revenue momentum has been strong, growing 60.1% over the tracked period and rising 23.1% in the most recent month alone. Pricing has moved in the same direction, with the average product price climbing 14.1% to reach $19.65 in the latest month, above the $18.47 period average. Together, these figures point to a brand gaining both volume and pricing power, albeit with heavy dependence on a single marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 85% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Classic on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Classic.
BY REVIEW COUNT
Across 35K ratings on 3 channels, Classic averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$129K
Revenue
$19.99
Price
$77K
Revenue
$159.00
Price
$56K
Revenue
$55.67
Price
$54K
Revenue
$19.91
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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