GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026, Classic — a brand owned by ITC Limited (NSE: ITC) — has posted revenue growth of 21.3% across the measured period. Amazon dominates the brand's tracked footprint, accounting for 98.2% of year-to-date revenue share. Momentum remained positive into the summer window of June through August 2026, with revenue rising 5.1% month over month in the most recent period. Pricing has moved up alongside volume, with the average price climbing 14.5% overall to reach $21.33, above the $19.37 period average. Taken together, the Grips Intelligence figures point to a brand growing on both price and demand rather than discount-driven volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Classic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Classic.
BY REVIEW COUNT
Across 737K ratings on 1 channel, Classic averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 737K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.00
Price
$327K
Revenue
$59.90
Price
$247K
Revenue
$14.41
Price
$134K
Revenue
$16.46
Price
$109K
Revenue
$361.49
Price
$77K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
