GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Classic generated nearly all of its revenue through Amazon, which accounted for 98.7% of retailer revenue share during the January to May 2026 period. The brand maintained an average product price of $17.94 across its portfolio, with pricing showing an upward trend of 4.4% over the tracked period. Revenue also demonstrated positive momentum, growing 2.4% overall during the observed timeframe. Classic's product mix on Amazon spans a diverse range of categories, with individual product prices ranging from approximately $11 to $30. These insights highlight Classic's heavy reliance on a single retail channel while maintaining steady price and revenue growth.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Classic on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Classic.
BY REVIEW COUNT
Across 942K ratings on 1 retailer, Classic averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 942K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$12.28
Price
$243K
Revenue
$20.17
Price
$186K
Revenue
$29.99
Price
$111K
Revenue
