GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Classic maintained an average product price of $17.75 across the January 1–June 30, 2026 period, with Amazon tracked as the dominant channel. Grips Intelligence data shows that Amazon accounted for a commanding 98.2% of the brand's revenue share year-to-date. Revenue trends softened over the tracked window, with revenue dropping 10.8% versus the prior month and declining 11.6% overall across the timeseries period of April 1–June 30, 2026. Average pricing held relatively steady, settling at $17.62 and easing just 0.5% overall, signaling that volume rather than price drove the revenue contraction. These figures underscore a period of demand-side pressure for Classic despite stable pricing power across its concentrated retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Classic on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Classic.
BY REVIEW COUNT
Across 920K ratings on 1 channel, Classic averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 920K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$241K
Revenue
$14.68
Price
$126K
Revenue
$11.57
Price
$113K
Revenue
$59.90
Price
$84K
Revenue
$18.30
Price
$79K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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