GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Ace Hardware, Lowe's, Home Depot, and Amazon, Campbell — a brand of The Campbell's Company (NASDAQ: CPB) — generated 80.3% of its year-to-date revenue at Ace Hardware alone. Lowe's accounted for a secondary 16.4% share, while Home Depot (2.2%) and Amazon (1.1%) together contributed under 4% of tracked sales. Revenue softened over the measured period, falling 4.5% overall and dropping 9.3% in the most recent month versus the prior one. Pricing moved in the opposite direction, with the average price climbing 11.7% to $16.14 despite a 6.3% month-over-month dip. The year-to-date average product price of $12.69 suggests recent transactions have skewed toward higher-ticket items than the brand's broader assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Campbell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Campbell.
BY REVENUE
Campbell sells 20% online and 80% offline. Online runs through 3 channels; offline through 1. Online share has moved from 13% in Apr to 24% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Campbell averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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