GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Campbell generated an average product price of $8.60 across tracked retailers from January to May 2026. The brand's offline revenue is heavily concentrated at Ace Hardware, which commands a dominant 91.6% share of total sales, far outpacing Lowe's at 5.2%, Home Depot at 1.7%, and Amazon at just 1.5%. Notably, Campbell's average price surged by 69.3% over the tracked period, reaching $13.88 by the most recent month. Despite this price increase, overall revenue declined by 35.1% during the same timeframe, suggesting that higher pricing may be impacting purchase volume. This combination of rising prices and falling revenue across major home improvement retailers signals a critical inflection point for Campbell's market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 69% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Campbell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Campbell.
BY REVENUE
Campbell sells 8% online and 92% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 1% in Jan to 22% in May.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 11K ratings on 4 retailers, Campbell averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 11K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
