GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Campbell generated an average product price of $8.60 across tracked retailers from January to May 2026. The brand's offline revenue is heavily concentrated at Ace Hardware, which commands a dominant 91.6% share of total sales, far outpacing Lowe's at 5.2%, Home Depot at 1.7%, and Amazon at just 1.5%. Notably, Campbell's average price surged by 69.3% over the tracked period, reaching $13.88 by the most recent month. Despite this price increase, overall revenue declined by 35.1% during the same timeframe, suggesting that higher pricing may be impacting purchase volume. This combination of rising prices and falling revenue across major home improvement retailers signals a critical inflection point for Campbell's market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 68% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Campbell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Campbell.
BY REVENUE
Campbell sells 8% online and 92% offline. Online runs through 3 channels; offline through 1. Online share has moved from 1% in Jan to 20% in May.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Campbell averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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