GRIPS CUSTOMERS & RESEARCH PARTNERS
Calloway Mills generated measurable momentum across tracked retail channels between January 1 and September 30, 2026, according to in-store data from Grips Intelligence. Amazon dominates the brand's revenue mix at 69.4% share, while lowes.com and homedepot.com contribute 16.4% and 14.2% respectively, leaving the brand heavily concentrated in a single channel. Revenue grew 9.3% over the tracked period, with the most recent month up 6.9% against the prior month, signaling accelerating demand into the third quarter. The average selling price sits at $38.10 across the full data period, though the latest monthly reading of $32.24 marked a 4.1% month-over-month decline. Pricing has otherwise held remarkably steady, slipping just 0.5% overall, suggesting the revenue gains stem from volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Calloway Mills on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Calloway Mills.
BY REVIEW COUNT
Across 134K ratings on 3 channels, Calloway Mills averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 134K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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