GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Calloway Mills maintains an average product price of $37.95. Amazon dominates as the brand's leading retail channel, capturing 61.9% of total revenue share, followed by Lowes.com at 23.3% and HomeDepot.com at 14.8%. Notably, pricing strategy varies significantly across retailers, with Lowe's featuring premium-priced products reaching up to $988.28, while Amazon focuses on more accessible price points starting around $18.82. The brand experienced a notable 27.8% decline in overall revenue during the tracked period, accompanied by a 7.1% decrease in average pricing. These trends suggest Calloway Mills may be navigating shifting seasonal demand patterns and competitive pricing pressures across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Calloway Mills on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Calloway Mills.
BY REVIEW COUNT
Across 197K ratings on 3 channels, Calloway Mills averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 197K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.81
Price
$88K
Revenue
$71.08
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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