GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Calloway Mills maintains an average product price of $37.95. Amazon dominates as the brand's leading retail channel, capturing 61.9% of total revenue share, followed by Lowes.com at 23.3% and HomeDepot.com at 14.8%. Notably, pricing strategy varies significantly across retailers, with Lowe's featuring premium-priced products reaching up to $988.28, while Amazon focuses on more accessible price points starting around $18.82. The brand experienced a notable 27.8% decline in overall revenue during the tracked period, accompanied by a 7.1% decrease in average pricing. These trends suggest Calloway Mills may be navigating shifting seasonal demand patterns and competitive pricing pressures across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Calloway Mills on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Calloway Mills.
BY REVIEW COUNT
Across 196K ratings on 3 retailers, Calloway Mills averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 196K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
TO CALLOWAY MILLS
