GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, Lowe's and Home Depot, Calloway Mills generates the majority of its tracked revenue on Amazon at 55.6% share. Lowe's contributes a sizable 29.2%, while Home Depot accounts for the remaining 15.2%, giving the brand a more balanced home-improvement retail footprint than most Amazon-led peers. Revenue momentum has softened, declining 22.5% over the measured period and slipping a further 2.9% in the most recent month. Pricing, by contrast, has held up, with the average price rising 2.2% over the period even as the latest monthly average settled at $34.13, dipping 0.5% month over month. The brand's blended average product price of $44.50 points to a mid-tier positioning, with materially higher ticket items concentrated at Lowe's and Home Depot versus Amazon's lower-priced assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Calloway Mills on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Calloway Mills.
BY REVIEW COUNT
Across 152K ratings on 3 channels, Calloway Mills averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 152K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.54
Price
$111K
Revenue
$71.08
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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