GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, acehardware.com, and menards.com from January to May 2026, Burpee demonstrates strong market momentum with revenue growing 52.7% over the observed period. Amazon dominates as Burpee's primary retail channel, commanding a 75.0% revenue share, followed by acehardware.com at 20.8% and menards.com at 3.3%. The brand's average product price sits at $14.44, with pricing trending upward by 15.2% over the period. Burpee's top-performing products on Amazon range from $11.88 to $21.00, reflecting a focused yet diverse price positioning strategy. This combination of accelerating revenue growth and rising average prices suggests strengthening consumer demand and effective pricing power for the brand heading into the peak gardening season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 53% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Burpee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Burpee.
BY REVENUE
Burpee sells 76% online and 24% offline. Online runs through 2 retailers; offline through 2.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 1.12M ratings on 3 retailers, Burpee averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 1.12M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$21.00
Price
$583K
Revenue
$13.97
Price
$382K
Revenue
$12.65
Price
$319K
Revenue
