Burpee

Burpee Market Overview

According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Ace Hardware, and Menards, Burpee's overall revenue declined 28.5% over the period, with the most recent month falling 41.4% versus the prior month. Amazon dominated the brand's channel mix, capturing 76.7% of revenue share, followed by acehardware.com at 19.5% and menards.com at just 2.9%. The average product price held relatively steady at $14.48, though it slipped 2.6% across the full period and dropped a sharper 18.5% month-over-month to $13.47 in the most recent reading. This pricing softness, combined with the pronounced revenue contraction, points to notable second-quarter headwinds concentrated in Burpee's leading channel. Together these datapoints suggest that while Amazon remains the brand's critical growth lever, the recent decline warrants close monitoring across all tracked channels.