GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Ace Hardware, and Menards, Burpee's overall revenue declined 28.5% over the period, with the most recent month falling 41.4% versus the prior month. Amazon dominated the brand's channel mix, capturing 76.7% of revenue share, followed by acehardware.com at 19.5% and menards.com at just 2.9%. The average product price held relatively steady at $14.48, though it slipped 2.6% across the full period and dropped a sharper 18.5% month-over-month to $13.47 in the most recent reading. This pricing softness, combined with the pronounced revenue contraction, points to notable second-quarter headwinds concentrated in Burpee's leading channel. Together these datapoints suggest that while Amazon remains the brand's critical growth lever, the recent decline warrants close monitoring across all tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Burpee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Burpee.
BY REVENUE
Burpee sells 77% online and 23% offline. Online runs through 2 channels; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 948K ratings on 3 channels, Burpee averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 948K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.40
Price
$719K
Revenue
$13.49
Price
$470K
Revenue
$11.33
Price
$250K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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