GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com and acehardware.com from January 1 to July 31, 2026 shows Bully Tools concentrating nearly all of its revenue in just two retail channels. Amazon accounts for 59.9% of year-to-date revenue, while homedepot.com contributes 35.2%, leaving lowes.com (2.4%) and acehardware.com (2.3%) as marginal contributors. Momentum has softened over the May–July window, with revenue down 7.9% month over month and 9.7% across the period. Average selling price has drifted lower as well, easing 3.3% month over month to $49.97 and 2.7% across the quarter, against a year-to-date average of $51.17. The combination of falling volume and softening price points suggests the brand's recent decline is not being driven by discounting alone.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Bully Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bully Tools.
BY REVIEW COUNT
Across 73K ratings on 4 channels, Bully Tools averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.99
Price
$26K
Revenue
$41.96
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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