GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Brita demonstrates a highly concentrated retail strategy, with Amazon commanding a dominant 97.8% share of the brand's total revenue across tracked retailers. The brand's average product price sits at $27.99, with pricing showing a modest 1.2% overall increase during the tracked period, suggesting a stable pricing strategy. Despite steady pricing, Brita experienced a 4.0% decline in overall revenue during the period, indicating potential softening in consumer demand. Individual product prices range significantly, from $17.98 for standard replacement filters to $37.98 for its XL Water Filter Dispenser, reflecting a tiered portfolio approach designed to capture multiple consumer segments. This near-total reliance on a single retail channel presents both a streamlined distribution advantage and a notable concentration risk for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brita on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Brita.
BY REVIEW COUNT
Across 11M ratings on 1 retailer, Brita averages 4.6★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.6
/ 5
From 11M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$32.00
Price
$6M
Revenue
$37.98
Price
$3.26M
Revenue
$25.99
Price
$1.11M
Revenue
