GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon shows Brita — a brand of The Clorox Company (NYSE: CLX) in the Americas — operating with an unusually concentrated channel footprint. Amazon alone accounted for 97.6% of year-to-date tracked revenue, leaving little measured volume elsewhere. The average product price sat at $27.67, with the most recent month reading $27.68 after a 6.4% month-over-month increase, even though pricing is down 4.6% across the tracked period. Revenue showed similar push-and-pull, rising 3.7% versus the prior month during the July–September 2026 window while declining 5.3% overall since the start of the period. Taken together, the figures point to a brand defending price realization in the short term against a softer full-period revenue trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Brita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brita.
BY REVIEW COUNT
Across 11M ratings on 1 channel, Brita averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.84
Price
$5.8M
Revenue
$47.99
Price
$2.33M
Revenue
$29.01
Price
$2.11M
Revenue
$23.13
Price
$1.41M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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