GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and menards.com from January 1 to June 30, 2026, Brita—owned by The Clorox Company (NYSE: CLX)—generated brick-and-mortar revenue growth of 20.8% across the tracked period. Amazon dominated Brita's channel mix, capturing a commanding 97.5% revenue share versus just 1.1% for menards.com. During the April 1 to June 30 timeseries window, revenue climbed 19.5% versus the prior month, signaling accelerating momentum. Pricing also strengthened, with the average product price reaching $29.45 and rising 7.7% since the start of the period. These figures underscore Brita's heavy channel concentration and its ability to grow revenue while simultaneously lifting price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brita.
BY REVIEW COUNT
Across 11M ratings on 1 channel, Brita averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.40
Price
$6M
Revenue
$37.98
Price
$3.19M
Revenue
$33.71
Price
$1.09M
Revenue
$25.03
Price
$1.07M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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