BLUBIRD

BLUBIRD Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Lowe's, Home Depot, and Amazon, BLUBIRD's sales are concentrated almost evenly between two big-box retailers, with lowes.com at 43.4% and homedepot.com at 43.3% of year-to-date revenue. Amazon rounds out the mix at 13.2%, leaving the brand heavily dependent on home improvement retail distribution rather than marketplace demand. The average product price sits at $89.44 year-to-date, though pricing has trended lower, falling 15.9% over the tracked June–August window to $74.47. Revenue followed a volatile path, declining 30.5% across that same period before rebounding 25.9% month over month in the most recent reading. The combination of softening average prices and a late-summer revenue recovery suggests promotional activity is playing a meaningful role in BLUBIRD's channel performance.