GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BLUBIRD generated revenue across three major retailers — Lowes.com (39.7%), HomeDepot.com (37.4%), and Amazon (22.8%) — during the January to May 2026 tracking period. The brand's average product price stood at $100.98, though this figure saw a notable 27.2% decline over the observed trend period. Lowes.com edged out Home Depot as the leading revenue contributor, capturing nearly 40% of BLUBIRD's total sales share. Meanwhile, the brand experienced a 29.0% month-over-month revenue drop in the most recent month, signaling potential seasonal or competitive headwinds. Despite the short-term dip, BLUBIRD's diversified retailer presence across all three major home improvement and e-commerce channels positions it as a broadly distributed brand in its category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BLUBIRD on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for BLUBIRD.
BY REVIEW COUNT
Across 42K ratings on 3 channels, BLUBIRD averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$529.38
Price
$52K
Revenue
$578.72
Price
$45K
Revenue
$295.25
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
