GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 across Home Depot, Ace Hardware and Lowe's shows Razor-Back, a brand owned by Griffon Corporation (NYSE: GFF), operating with a heavily concentrated retail footprint. Home Depot alone accounts for 87.3% of year-to-date revenue, with Ace Hardware at 10.5% and Lowe's trailing at just 2.2%. The average product price sits at $60.45 across the tracked period, though the most recent month registered a higher $62.17 after a 5.2% month-over-month increase. Revenue momentum has been uneven: the latest month rose 11.8% versus the prior month, yet the brand is still down 11.6% over the June to August window. That combination of rising prices and a net revenue decline suggests unit volumes, rather than pricing, are the pressure point for Razor-Back heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Razor-Back.
BY REVENUE
Razor-Back sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 159K ratings on 3 channels, Razor-Back averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 159K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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