GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Razor-Back from January 1 to September 30, 2026 across homedepot.com, acehardware.com and lowes.com shows a brand whose sales are heavily concentrated in a single retail relationship. Home Depot alone accounts for 87.6% of year-to-date revenue, with Ace Hardware contributing 10.4% and Lowe's just 1.9%. Revenue has softened over the most recent quarter, falling 13.3% month-over-month and 3.0% across the tracked period. Average product price sits at $60.85, with the latest monthly reading of $59.93 down 3.6% sequentially even as pricing rose 1.4% over the full stretch. The brand, owned by The AMES Companies under listed parent Griffon Corporation (NYSE: GFF), shows a notable price gap between channels, with Home Depot assortments reaching as high as $450.46 versus a largely sub-$80 lineup at Ace Hardware.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Razor-Back.
BY REVENUE
Razor-Back sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 160K ratings on 3 channels, Razor-Back averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 160K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis