GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razor-Back generated the vast majority of its revenue through homedepot.com, which accounted for 87.4% of total revenue share between January and May 2026, followed by acehardware.com at 10.3% and lowes.com at just 2.3%. The brand's average product price stood at $59.82 across all three tracked retailers during this period. Notably, Razor-Back's average price saw a 2.3% increase over the observed trend period, suggesting a modest upward pricing trajectory. However, the brand experienced a notable 23.2% decline in revenue over the same trend window, indicating potential volume softness despite stable pricing. This heavy concentration at Home Depot highlights both a key strength and a potential vulnerability in Razor-Back's retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Razor-Back.
BY REVENUE
Razor-Back sells 90% online and 10% offline. Online runs through 2 retailers; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 134K ratings on 3 retailers, Razor-Back averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 134K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE