GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Home Depot, Ace Hardware, and Lowe's, Razor-Back—a brand owned by The AMES Companies, a subsidiary of Griffon Corporation (NYSE: GFF)—generated the vast majority of its in-store revenue through homedepot.com at 87.6% share, with acehardware.com contributing 10.2% and lowes.com trailing at just 2.2%, and its products carried an average price of $60.61. Grips Intelligence data shows overall revenue declined 15.6% across the period, though the most recent month posted a 7.7% month-over-month rebound. On pricing, the average price ticked up 4.7% month-over-month to $62.13 in the latest period, even as it edged down 1.1% over the full timeframe. This mix underscores Razor-Back's heavy reliance on Home Depot as its dominant in-store distribution channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Razor-Back.
BY REVENUE
Razor-Back sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 159K ratings on 3 channels, Razor-Back averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 159K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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