GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Amazon and Lowe's from January 1 through September 30, 2026 shows Blazer International concentrated in a single dominant retail channel. Menards accounts for 74.4% of year-to-date revenue, far ahead of Amazon at 15.5% and Lowes.com at 10.2%, leaving the brand heavily exposed to one partner's shelf decisions. Average product price sits at $19.78 across the tracked period, though the most recent month registered $22.46, a 27.7% increase over the course of the measured window. That pricing strength has not translated into volume: revenue fell 65.8% month over month and is down 67.0% overall across the July-September timeseries. The combination of a steep sales decline and single-retailer dependence makes channel diversification the clearest strategic gap in Blazer International's current footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 34% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Blazer International on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Blazer International.
BY REVENUE
Blazer International sells 20% online and 80% offline. Online runs through 2 channels; offline through 2. Online share has moved from 31% in May to 2% in Sep.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 8.4K ratings on 3 channels, Blazer International averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 8.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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