GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Amazon, and Lowe's from January 1 to August 31, 2026 shows Blazer International concentrating the vast majority of its sales in a single retail relationship. Menards accounts for 69.7% of year-to-date revenue, well ahead of Amazon at 20.7% and Lowe's at just 9.6%. Revenue has been under pressure, falling 30.6% across the tracked period and slipping a further 4.1% in the most recent month. Pricing has moved in the opposite direction, with the average selling price climbing 28.6% overall to $22.19, above the $19.19 period average. That combination of rising prices and falling revenue suggests unit volumes are contracting faster than the headline sales decline implies.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blazer International on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Blazer International.
BY REVENUE
Blazer International sells 26% online and 74% offline. Online runs through 2 channels; offline through 2. Online share has moved from 36% in Apr to 7% in Aug.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 13K ratings on 3 channels, Blazer International averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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