GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware and Home Depot from January 1 to July 31, 2026, Black Jack's retail footprint is heavily concentrated in a single account. Lowe's alone accounts for 76.3% of year-to-date revenue, with Ace Hardware contributing 17.6% and Home Depot trailing at just 5.6%. Revenue momentum has been positive over the May–July window, growing 32.9% overall despite a slight 0.9% dip in the most recent month. Average selling price sits at $23.98, though pricing has softened 5.2% across the period to $23.61, suggesting promotional or mix-driven pressure. The steepest-priced items tracked include rubberized sealer SKUs at Ace Hardware ranging from $11.99 to $35.99, underscoring a wide price ladder within the assortment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Black Jack on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Jack.
BY REVENUE
Black Jack sells 14% online and 86% offline. Online runs through 3 channels; offline through 2. Online share has moved from 3% in Mar to 12% in Jul.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 47K ratings on 4 channels, Black Jack averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.99
Price
$193K
Revenue
$35.99
Price
$171K
Revenue
$11.99
Price
$129K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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