GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, and Amazon from January 1 to September 30, 2026, Black Gold — a brand of the privately held Sun Gro Horticulture — commands an average product price of $14.31. Distribution is heavily concentrated, with acehardware.com accounting for 75.9% of year-to-date revenue, followed by lowes.com at 21.0% and Amazon at just 2.5%. Momentum has softened over the period, as revenue fell 20.0% overall and declined a further 8.8% month-over-month in the most recent reading. Pricing, by contrast, has held firm, edging up 0.6% overall to a recent average of $13.92, a 0.4% monthly gain. The combination of resilient price points against contracting revenue suggests volume pressure rather than discounting is driving the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Black Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Gold.
BY REVENUE
Black Gold sells 23% online and 77% offline. Online runs through 3 channels; offline through 1.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 6.6K ratings on 3 channels, Black Gold averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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