GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Black Gold generated the majority of its revenue through Ace Hardware, which accounted for 78.3% of total revenue share between January and May 2026, followed by Lowe's at 20.2% and Amazon at just 1.5%. The brand's average product price stood at $17.10 across all tracked retailers during this period. Notably, Black Gold experienced a significant 28.3% decrease in average price over the observed timeframe, suggesting aggressive discounting or a shift in product mix. Revenue also declined 6.1% over the same period, indicating potential headwinds for the brand across its retail footprint. These trends point to a brand heavily reliant on Ace Hardware as its primary sales channel while navigating downward pricing pressure in a competitive market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Black Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Gold.
BY REVENUE
Black Gold sells 21% online and 79% offline. Online runs through 2 channels; offline through 1. Online share has moved from 9% in Jan to 21% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 5.5K ratings on 3 channels, Black Gold averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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