GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking acehardware.com, lowes.com, and Amazon from January 1 to June 30, 2026, Black Gold generated the vast majority of its revenue through Ace Hardware at 77.6% share, with Lowe's contributing 20.8% and Amazon just 1.5%. The brand's average product price stood at $16.50 across the tracked channels. Momentum softened notably over the period, with revenue declining 29.1% overall and dropping 33.6% month-over-month during the April 1 to June 30, 2026 window. On pricing, the average recently ticked up 5.7% versus the prior month to $14.91, even as it edged down 1.3% overall. Across retailers, product pricing varied widely, ranging from a $9.99 all-purpose potting mix at Ace Hardware to a $39.87 organic potting mix at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Black Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Gold.
BY REVENUE
Black Gold sells 22% online and 78% offline. Online runs through 2 channels; offline through 1.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 7K ratings on 3 channels, Black Gold averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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