GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Ace Hardware, Lowe's and Amazon shows Black Gold averaging a $14.91 product price between January 1 and August 31, 2026. Distribution is heavily concentrated, with acehardware.com accounting for 76.1% of year-to-date revenue, lowes.com contributing 21.8% and Amazon just 1.9%. Momentum has weakened over the June–August window, where revenue fell 42.4% overall and slipped a further 11.4% in the most recent month. Pricing has softened alongside volume, with the average price down 7.0% across the period to $13.86. Assortment positioning differs sharply by retailer, as Lowe's leans on larger-format items priced between $25.80 and $41.15 while Ace Hardware's lineup clusters around the $10–$20 range.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Black Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Gold.
BY REVENUE
Black Gold sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 6.7K ratings on 3 channels, Black Gold averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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