GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bionic Steel generated an average product price of $40.03 across Amazon, Home Depot, Lowe's, and Ace Hardware from January to May 2026. Amazon dominated as the leading retail channel, capturing 74.5% of the brand's total revenue share during this period. The brand experienced impressive growth, with revenue surging 186.6% over the tracked timeframe, signaling strong consumer demand. Home Depot followed as the second-largest contributor at 12.4% revenue share, while Lowe's and Ace Hardware accounted for 7.6% and 5.5% respectively. Average product pricing saw an 8.5% overall increase, suggesting Bionic Steel has maintained pricing power even amid its rapid sales expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 188% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bionic Steel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bionic Steel.
BY REVENUE
Bionic Steel sells 94% online and 6% offline. Online runs through 3 channels; offline through 2. Online share has moved from 87% in Jan to 96% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 846K ratings on 4 channels, Bionic Steel averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 846K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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