GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, homedepot.com, lowes.com and acehardware.com shows Bionic Steel maintaining an average product price of $41.71. Amazon dominates the brand's revenue mix at 80.9% share, leaving homedepot.com (8.3%), lowes.com (6.4%) and acehardware.com (4.4%) as comparatively minor contributors. Momentum has weakened over the summer window tracked from June through August, with revenue falling 20.5% month over month and 30.8% across the period. Pricing softened alongside volume, as the average price slipped 8.4% month over month to $39.81 and 5.8% over the full trend window. The combination of concentrated marketplace dependence and simultaneous price and revenue declines suggests the brand's near-term performance is closely tied to its Amazon channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bionic Steel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bionic Steel.
BY REVIEW COUNT
Across 809K ratings on 4 channels, Bionic Steel averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 809K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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