GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, homedepot.com, lowes.com and acehardware.com shows Bionic Steel operating as a heavily concentrated brand, with Amazon alone accounting for 80.6% of year-to-date revenue. The remaining demand is split across homedepot.com at 8.3%, lowes.com at 6.7% and acehardware.com at 4.4%, leaving limited diversification outside the leading marketplace. Momentum has softened over the measured period, with revenue down 28.4% overall and a further 3.9% month-over-month decline in the most recent reading. Pricing has moved in the same direction, as the average price fell 15.5% to $33.71, below the $38.04 year-to-date average. Taken together, the Grips Intelligence figures point to a brand facing both volume and price pressure while remaining reliant on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Bionic Steel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bionic Steel.
BY REVIEW COUNT
Across 799K ratings on 4 channels, Bionic Steel averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 799K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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