GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence, Bionic Steel maintained an average product price of $40.88 across the January 1 to June 30, 2026 period, with revenue tracked across Amazon, homedepot.com, lowes.com, and acehardware.com. Amazon dominated the brand's revenue mix with a commanding 76.8% share, followed by homedepot.com at 10.6%, lowes.com at 7.3%, and acehardware.com at 5.3%. Over the second-quarter timeseries window (April 1 to June 30, 2026), overall revenue grew 13.3%, signaling positive momentum despite a 13.7% month-over-month dip in the most recent period. The average selling price rose modestly by 0.6% across the tracked window, reaching $42.27 in the latest month after a 3.8% monthly increase. Together, these figures from Grips Intelligence point to a brand with heavy channel concentration and steady pricing power heading into the peak season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Bionic Steel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bionic Steel.
BY REVENUE
Bionic Steel sells 94% online and 6% offline. Online runs through 3 channels; offline through 2. Online share has moved from 86% in Feb to 95% in Jun.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 842K ratings on 4 channels, Bionic Steel averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 842K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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