GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Ace Hardware, and Home Depot, Better Wood Products saw overall revenue decline 66.1%, with a 38.2% month-over-month drop in the most recent period tracked. Amazon led the brand's revenue mix at 52.0% of year-to-date share, followed closely by acehardware.com at 41.1%, while homedepot.com contributed a modest 6.9%. Pricing pressure was also evident, as the average price fell 38.0% over the period to reach $16.25, a 23.5% decline versus the prior month. The brand's overall average product price across the January-to-June window stood at $22.59. These trends point to notable softening in both demand and pricing across the tracked offline retail channels during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 66% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 38% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Better Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Better Wood Products.
BY REVENUE
Better Wood Products sells 60% online and 40% offline. Online runs through 2 channels; offline through 1. Online share has moved from 63% in Feb to 50% in Jun.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 89K ratings on 3 channels, Better Wood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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