GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, Amazon, and homedepot.com from January 1 to September 30, 2026 shows Better Wood Products concentrating the majority of its sales in a single retail partner. Ace Hardware accounts for 52.5% of year-to-date revenue, ahead of Amazon at 34.8% and Home Depot at 12.7%, leaving the brand heavily reliant on one account. Revenue climbed 137.7% over the tracked period, including a 141.9% month-over-month surge in the most recent month measured. Pricing moved in step, with the average selling price rising 61.5% to $20.46 in the latest month against a period-wide average of $16.56. The combination of sharp revenue acceleration and a steep price increase suggests a mix shift toward larger, higher-priced multi-pack assortments rather than purely volume-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 138% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 62% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Better Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Better Wood Products.
BY REVENUE
Better Wood Products sells 49% online and 51% offline. Online runs through 2 channels; offline through 1. Online share has moved from 61% in May to 54% in Sep.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 49K ratings on 3 channels, Better Wood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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