GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Better Wood Products generated revenue across three major retailers from January to May 2026, with Amazon commanding the largest share at 59.1%, followed by acehardware.com at 34.6% and homedepot.com at 6.2%. The brand's average product price during this period was $25.67, though pricing showed a notable downward trend with a 21.8% overall decrease. Revenue also experienced significant pressure, declining 73.4% over the tracked timeseries period from March to May 2026. Despite these challenges, the brand's diversified retail presence across both e-commerce and hardware-focused channels suggests a broad market strategy. The concentration of nearly 94% of revenue between Amazon and Ace Hardware highlights the critical importance of these two retail partnerships for Better Wood Products' market performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 72% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 27% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Better Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Better Wood Products.
BY REVENUE
Better Wood Products sells 65% online and 35% offline. Online runs through 2 channels; offline through 1. Online share has moved from 62% in Jan to 63% in May.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 105K ratings on 3 channels, Better Wood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 105K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO BETTER WOOD PRODUCTS
