GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, BASEUS generated virtually all of its tracked revenue through Amazon, which accounted for 99.7% of total revenue share. The brand's average product price stood at $42.26 across the period, with pricing trending upward by 4.8% over the most recent three months. Despite the rising prices, BASEUS experienced a notable revenue decline of 20.7% over the same trailing period, suggesting potential volume softness. The brand's top-priced product on Amazon, the Inspire XC1 Open Ear Clip-On Earbuds featuring Sound by Bose, commanded a significantly higher price point of $125.78. Overall, the data points to a brand heavily reliant on a single retail channel while facing revenue headwinds even as its average selling prices climb.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BASEUS on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BASEUS.
BY REVIEW COUNT
Across 415K ratings on 1 retailer, BASEUS averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 415K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$125.78
Price
$1.12M
Revenue
$42.49
Price
$605K
Revenue
$46.08
Price
$353K
Revenue
$98.91
Price
$329K
Revenue
