GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to August 31, 2026 shows Baldwin generating an average product price of $102.87. Distribution is heavily concentrated, with lowes.com accounting for 96.8% of year-to-date revenue while Amazon contributes just 2.2%. Momentum softened over the June–August window, as revenue declined 24.0% overall and fell 27.8% in the most recent month alone. Pricing followed a similar path, with the average price sliding 23.7% across the period to $96.80, an 18.3% month-over-month drop. The gap between assortments is notable as well, with Lowe's shelf prices reaching $736.00 on top-selling items versus roughly $14 to $23 on Amazon's best sellers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Baldwin on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Baldwin.
BY REVIEW COUNT
Across 27K ratings on 2 channels, Baldwin averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.84
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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