GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Baldwin recorded an average product price of $76.29 across tracked retailers between January and May 2026. Lowe's dominated Baldwin's revenue distribution, accounting for a commanding 91.9% of total revenue share, followed by Amazon at 6.1% and Home Depot at just 1.2%. The brand experienced strong momentum during the tracked period, with overall revenue growing an impressive 65.9% alongside a 48.3% increase in average price. Baldwin's premium positioning is especially evident at Lowe's, where top-selling products from its Reserve and Estate collections are priced well above $500. This combination of significant revenue growth and rising average prices suggests Baldwin is strengthening its market presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 68% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Baldwin on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Baldwin.
BY REVIEW COUNT
Across 33K ratings on 3 channels, Baldwin averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.43
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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