GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Baldwin recorded an average product price of $76.29 across tracked retailers between January and May 2026. Lowe's dominated Baldwin's revenue distribution, accounting for a commanding 91.9% of total revenue share, followed by Amazon at 6.1% and Home Depot at just 1.2%. The brand experienced strong momentum during the tracked period, with overall revenue growing an impressive 65.9% alongside a 48.3% increase in average price. Baldwin's premium positioning is especially evident at Lowe's, where top-selling products from its Reserve and Estate collections are priced well above $500. This combination of significant revenue growth and rising average prices suggests Baldwin is strengthening its market presence across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 66% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 48% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Baldwin on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Baldwin.
BY REVIEW COUNT
Across 33K ratings on 3 retailers, Baldwin averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 33K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$14.43
Price
$19K
Revenue
