GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Baldwin generated an average product price of $68.45 across four major retailers — Lowe's, Amazon, Home Depot, and Ace Hardware — between January and April 2026. Lowe's dominated Baldwin's revenue share at 90.9%, far outpacing Amazon at 6.3%, Home Depot at 1.6%, and Ace Hardware at 1.1%. Over the tracked period, Baldwin experienced impressive revenue growth of 172.7%, signaling strong and accelerating demand for the brand. Additionally, the brand's average price increased by 32.1% over the same period, suggesting a notable shift toward higher-priced product sales. This combination of surging revenue and rising average prices positions Baldwin as a brand with significant upward momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 173% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 32% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Baldwin on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Baldwin.
BY REVENUE
$14.51
Price
$16K
Revenue
