GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across lowes.com and Amazon from January 1 to June 30, 2026, Baldwin's revenue grew 28.9% over the period, with the most recent month rising 23.6% versus the prior month. The brand's average product price climbed sharply, up 57.7% overall to reach $127.05 in its latest tracked month—a 26.0% month-over-month increase—against a period-wide average of $89.12. Distribution was heavily concentrated, with lowes.com commanding a 94.7% revenue share and Amazon accounting for just 3.9%. On Lowe's, premium items led the assortment, headlined by the Santa Monica Privacy Pocket Door Lock at $736.00 and the Santa Cruz Keyed Entry Handleset at $522.20. The combination of rapid revenue growth and a steeply rising average price points to a notable premiumization trend across Baldwin's tracked offline channels during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 57% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Baldwin on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Baldwin.
BY REVIEW COUNT
Across 33K ratings on 2 channels, Baldwin averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$736.00
Price
$41K
Revenue
$141.27
Price
$34K
Revenue
$65.60
Price
$31K
Revenue
$65.60
Price
$28K
Revenue
$522.20
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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