GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Under the Roof Decorating generated 100% of its tracked revenue exclusively through Home Depot, making it the brand's sole retail partner during this period. The brand's average product price stood at $7.41, reflecting a 7.9% decrease over the tracked timeframe. Despite monthly fluctuations, including a significant 87.8% month-over-month revenue drop in one period, the brand's overall revenue grew 12.5% across the reporting window. Average pricing saw a notable 10.8% month-over-month increase at one point, suggesting possible promotional cycling or seasonal adjustments in its retail strategy. These insights position Under the Roof Decorating as a niche, single-retailer brand with a value-oriented price point navigating dynamic revenue patterns in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Under the Roof Decorating on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Under the Roof Decorating.
TO UNDER THE ROOF DECORATING