GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence covering January 1 to June 30, 2026, Under the Roof Decorating's retail presence was tracked entirely through a single channel, with homedepot.com accounting for 100% of its revenue share year-to-date. The brand carried an average product price of $7.46 across the period. However, momentum weakened considerably, with overall revenue declining 82.7% and dropping 45.2% versus the prior month in the most recent trend window. Notably, this revenue contraction occurred even as the average selling price climbed 43.9% overall, reaching $11.46 in the latest month, a 37.7% month-over-month increase. Together, these figures point to a brand consolidating around a narrower, higher-priced assortment while facing meaningful volume pressure in the second quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 83% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 44% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Under the Roof Decorating on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Under the Roof Decorating.
BY REVIEW COUNT
Across 2.89K ratings on 1 channel, Under the Roof Decorating averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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