GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Under the Roof Decorating generated 100% of its revenue exclusively through homedepot.com during the January to May 2026 tracking period. The brand maintained a modest average product price of $7.43 across its portfolio. Notably, the brand experienced a significant revenue decline of 96.1% over the observed timeframe, signaling a substantial contraction in sell-through performance. Despite the revenue downturn, the average price trended upward by 15.8%, suggesting a possible shift toward higher-priced SKUs or reduced discounting activity. These dynamics point to a brand facing notable headwinds in maintaining sales velocity at its sole retail partner.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 96% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Under the Roof Decorating on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Under the Roof Decorating.
BY REVIEW COUNT
Across 2.38K ratings on 1 retailer, Under the Roof Decorating averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 2.38K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO UNDER THE ROOF DECORATING