Under the Roof Decorating

Under the Roof Decorating Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot and Lowe's shows Under the Roof Decorating operating with a highly concentrated retail footprint. Home Depot accounts for roughly 99% of year-to-date revenue, leaving Lowe's with just 1% and signaling significant room for distribution diversification. Across the July–September tracked window, revenue expanded 279.2%, including a 21.0% month-over-month gain in the most recent period. That growth came alongside sharp price compression, with average selling price falling 56.2% over the same stretch to $7.04, a 45.8% drop versus the prior month. With a year-to-date average product price of $9.16, the trajectory suggests volume-led momentum that merits close monitoring as promotional pricing normalizes.