GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Under the Roof Decorating generated 100% of its revenue exclusively through homedepot.com during the January to May 2026 tracking period. The brand maintained a modest average product price of $7.43 across its portfolio. Notably, the brand experienced a significant revenue decline of 96.1% over the observed timeframe, signaling a substantial contraction in sell-through performance. Despite the revenue downturn, the average price trended upward by 15.8%, suggesting a possible shift toward higher-priced SKUs or reduced discounting activity. These dynamics point to a brand facing notable headwinds in maintaining sales velocity at its sole retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 96% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Under the Roof Decorating on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Under the Roof Decorating.
BY REVIEW COUNT
Across 2.41K ratings on 1 channel, Under the Roof Decorating averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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