Under the Roof Decorating

Under the Roof Decorating Market Overview

Under the Roof Decorating's in-store performance, tracked by Grips Intelligence from January 1 to August 31, 2026, shows a brand whose measured sales sit entirely within a single retail channel. Home Depot accounted for 100% of year-to-date revenue, leaving the brand's momentum tightly tied to one retail partner's shelf space and promotional calendar. Revenue surged 213.3% month over month in the most recent period tracked and finished 64.5% higher across the timeseries window of June through August 2026, pointing to meaningful sell-through acceleration heading into the back half of the year. Pricing tells a more mixed story: the average product price registered $7.42 for the year to date, while the latest monthly average of $12.99 fell 19.2% against the prior month even as it remained 13.3% above where it started. Taken together, the data suggests volume gains are being supported in part by promotional pricing, a dynamic worth monitoring as the brand's growth remains concentrated in a single point of distribution.