GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Aura generated the vast majority of its revenue through Amazon, which accounted for 98.7% of total revenue share between January and May 2026, with menards.com contributing the remaining 1.3%. The brand's average product price stood at $142.74, reflecting a notable 35.2% increase over the tracked period. Aura demonstrated strong growth momentum, with overall revenue climbing 44.6% during the observed timeframe. The most recent month in the series saw an impressive 61.6% month-over-month revenue surge, signaling accelerating consumer demand. These trends suggest Aura is rapidly scaling its online retail presence, with Amazon serving as its dominant sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 35% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Aura on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Aura.
BY REVIEW COUNT
Across 764K ratings on 2 retailers, Aura averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 764K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$15.95
Price
$44K
Revenue
