GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to September 30, 2026 shows Aura, operated by Aura Consolidated Group (ASX: AXQ), maintaining an average product price of $140.51 across monitored channels. Distribution is almost entirely concentrated in a single channel, with Amazon accounting for 99.3% of year-to-date revenue. Momentum weakened over the July–September 2026 window, with revenue down 38.6% across the period and a 21.0% month-over-month decline in the most recent month. Pricing softened in parallel, slipping 2.4% month-over-month to $138.68 and 3.1% across the quarter. The combination of falling revenue and easing average prices suggests discount-led demand pressure rather than a mix shift toward lower-priced items, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Aura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Aura.
BY REVIEW COUNT
Across 720K ratings on 1 channel, Aura averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 720K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$147.30
Price
$4.61M
Revenue
$173.34
Price
$3.87M
Revenue
$166.28
Price
$2.26M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
