GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Aura posted overall revenue growth of 52.6% across its tracked channels (Amazon and menards.com) between January 1 and June 30, 2026, with in-store sales tracked through the second quarter (April 1–June 30, 2026). Aura is privately held and not traded on public stock exchanges, so no ticker applies. Grips Intelligence data shows Amazon dominated the sales mix at 98.3% of revenue share, leaving menards.com with just 1.7%. The brand's average product price rose sharply, climbing 31.4% overall to reach $148.90, an increase of 3.2% versus the prior month. This upward pricing trajectory unfolded alongside strong top-line momentum, underscoring Aura's premium positioning within its tracked offline retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 53% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Aura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Aura.
BY REVIEW COUNT
Across 762K ratings on 2 channels, Aura averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 762K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.91
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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