GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ARCHER generated the vast majority of its revenue through Home Depot, which accounted for 90.0% of total revenue share between January and May 2026, with Amazon capturing just 9.2%. The brand's average product price stood at $231.06 across tracked retailers during this period. However, ARCHER experienced a significant revenue decline of 36.8% over the observed trend period, signaling potential challenges in maintaining sales momentum. Average pricing also saw a notable drop of 54.5%, suggesting increased discounting or a shift toward lower-priced product mix. These insights, sourced from Grips Intelligence, point to a brand heavily reliant on a single retail channel while navigating downward pressure on both revenue and pricing.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 37% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 54% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ARCHER on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for ARCHER.
BY REVIEW COUNT
Across 40K ratings on 2 retailers, ARCHER averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 40K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$3,346.32
Price
$184K
Revenue
$3,828.86
Price
$172K
Revenue
$2,469.49
Price
$59K
Revenue
