GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, Lowe's, Home Depot and Best Buy, Arcade1UP — a brand operated by privately held Basic Fun! since December 2025 — posted an average product price of $410.23. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 69.3% of year-to-date revenue, followed by lowes.com at 21.3%. Home Depot contributes a smaller 7.6% share, while Best Buy trails at just 1.7%, leaving the brand heavily dependent on a single dominant retail partner. Between June and August 2026, revenue grew 12.8% overall, though momentum cooled slightly with a 2.7% month-over-month dip in the most recent period. Average price also firmed over the same window, rising 3.4% to roughly $401.89, suggesting Arcade1UP is holding pricing power even as monthly revenue fluctuates.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Arcade1UP on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Arcade1UP.
BY REVIEW COUNT
Across 12K ratings on 4 channels, Arcade1UP averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$499.99
Price
$720K
Revenue
$499.99
Price
$638K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO ARCADE1UP
