Aqara

Aqara Market Overview

According to Grips Intelligence data tracking the January–February 2026 period, Aqara maintains an average product price of $73.00 across its portfolio, with Amazon commanding a dominant 98.9% share of the brand's total online revenue. The brand experienced a notable 40.1% revenue decline over the tracked period, signaling a significant slowdown in sales momentum. Despite the revenue drop, Aqara's average price remained relatively stable, decreasing only 2.2% overall, suggesting the downturn is volume-driven rather than price-driven. Its top-selling products on Amazon are priced well above the brand average, with smart locks and doorbell cameras listed between $121 and $136, indicating a premium segment focus within its catalog. Aqara's near-total reliance on Amazon as a sales channel represents both a strength in marketplace optimization and a potential vulnerability in retail diversification.