According to Grips Intelligence in-store data tracked across Lowe's and Ace Hardware from January 1 to September 30, 2026, Anderson Metals — a brand under Midland Industries — maintains an average product price of $11.27. Lowes.com accounts for the majority of tracked revenue at 58.8%, with acehardware.com close behind at 40.9%, giving the brand a notably balanced two-retailer split. Momentum has softened over the period, however, with revenue down 22.2% overall and a further 11.4% month-over-month decline in the most recent tracked month. Average selling price has also compressed 9.9% across the period, settling near $11.02 despite a marginal 0.2% uptick in the latest month. The combination of falling revenue and eroding price points suggests pricing pressure rather than pure volume loss is shaping the brand's current trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Anderson Metals on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Anderson Metals.
BY REVENUE
Anderson Metals sells 60% online and 40% offline. Online runs through 1 channel; offline through 1. Online share has moved from 55% in May to 57% in Sep.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVENUE
$9.02
Price
$42K
Revenue
$6.61
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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