GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026 shows Allen operating at an average product price of $81.44. Distribution is heavily concentrated, with Amazon accounting for 95.2% of year-to-date revenue, leaving homedepot.com at 2.5% and lowes.com at just 2.2%. Momentum softened over the July–September window, with revenue falling 32.3% across the quarter and dropping 24.7% in the most recent month alone. Pricing moved in the same direction, with the average selling price easing 12.5% over the period to $76.75, a 6.2% month-over-month decline. The combination of a shrinking price point and falling revenue suggests discounting has not been enough to offset demand pressure on Allen's dominant Amazon channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Allen on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Allen.
BY REVIEW COUNT
Across 744K ratings on 3 channels, Allen averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 744K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$208.82
Price
$201K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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