GRIPS CUSTOMERS & RESEARCH PARTNERS
Allen's in-store performance, tracked by Grips Intelligence across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026, shows a brand heavily concentrated in a single channel. Amazon accounts for 93.2% of year-to-date revenue, leaving homedepot.com at 4.3% and lowes.com at just 2.4%. Revenue has grown 55.0% over the tracked period, though the most recent month slipped 3.7% against the prior month, suggesting momentum is cooling. Pricing has moved in the same direction, with the average price up 21.1% overall to a period average of $70.33, before easing 5.9% to $78.68 in the latest month. That combination of strong growth, rising price points and near-total Amazon dependence makes channel diversification the key watchpoint for the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 55% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Allen on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Allen.
BY REVIEW COUNT
Across 764K ratings on 3 channels, Allen averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 764K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$65.38
Price
$162K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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