GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to August 31, 2026 shows Allen operating at an average product price of $73.75. Amazon dominates the brand's revenue mix with a 94.9% share, leaving homedepot.com at just 2.9% and lowes.com at 2.1%. Momentum has softened over the period, with revenue down 14.1% overall and a 10.6% month-over-month decline in the most recent month tracked. Pricing has followed a similar path, slipping 11.7% across the period and 6.2% in the latest month to $73.76. The combination of falling revenue and compressing average prices points to a discount-driven environment where Allen's near-total reliance on a single retail channel amplifies any shift in that platform's performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Allen on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Allen.
BY REVIEW COUNT
Across 600K ratings on 3 channels, Allen averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 600K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$131.12
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
